Lifecycle Marketing Orchestrator

Aquent; New York (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Subsidized health

Vision plan

Dental plan

Paid sick leave

401(k) match

Job summary

Aquent's Central Marketing Operations team in New York seeks a self-motivated marketer responsible for day-to-day operational workflows of cross-functional customer journeys. You will develop and launch multi-channel notifications to engage millions of users globally, collaborating with strategy, product, engineering, and business teams.

Responsibilities include testing, deployment, and optimization of journeys, coordinating with stakeholders, and driving consistency, quality, and timely

Qualifications

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Experience with CRM platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys.
• Strong logical reasoning and critical thinking.
• Experience in SQL.
• High attention to detail and organization to deliver quality projects on time.
• Proactive, resourceful with ability to tackle ambiguity and roadblocks.
• Excellent communication across mediums.

Responsibilities

• Develop and deploy customer journeys.
• Assess objectives, platform capabilities, and data needs.
• Collaborate with stakeholders across global, cross-functional teams to align plans.
• Optimize performance through A/B testing for incremental growth.
• Monitor campaign performance and address issues.
• Identify opportunities to improve campaigns, operations, and tooling.
• Build a knowledge portal of best practices and playbooks.

Skills

Lifecycle marketing

CRM platforms

SQL

Attention to detail

Cross-functional collaboration

Communication skills

Education

BA/BS preferred

Tools

Salesforce Marketing Cloud

ExactTarget

Braze

Oracle Responsys

Job description

Aquent's Central Marketing Operations team in New York seeks a self-motivated marketer responsible for day-to-day operational workflows of cross-functional customer journeys. You will develop and launch multi-channel notifications to engage millions of users globally, collaborating with strategy, product, engineering, and business teams.

Responsibilities include testing, deployment, and optimization of journeys, coordinating with stakeholders, and driving consistency, quality, and timely