Lifecycle Marketing Architect for Subscriptions

Skill; Culver City (CA); On-site; USD 151,000 - 168,000; Full time

Benefits offered by this job

Weekly pay

Benefits

401k with match

W2 employment

Job summary

Aquent Talent is seeking an experienced end-to-end lifecycle marketer for a temporary role in Culver City, CA. You will lead programs that grow a music streaming subscription service by driving retention, engagement, and cross-sell opportunities through data-driven experiments and cross-team collaboration.

You will collaborate with marketing, product, engineering, analytics and design to define journeys, messaging, and operational briefs, while delivering measurable growth and strong stakeholder

Qualifications

• 7+ years of experience leading lifecycle marketing programs for consumer subscription services.
• Experience testing and optimizing marketing channels including push, email and in-app messaging.
• Strong project management with excellent attention to detail.
• Ability to translate technical concepts for non-technical stakeholders and collaborate with engineering teams.

Responsibilities

• Developing and optimizing engagement and retention strategies for a music streaming subscription service.
• Optimize programs through A/B testing and generate data-driven recommendations.
• Build cross-functional plans to improve performance with a focus on experimentation and optimization.
• Collaborate with teams across time zones including business, product, engineering, analytics and design.
• Develop a process of continuous improvement and feed insights back into plans.
• Define customer journeys, value propositions and service education messaging.
• Submit and maintain operational briefs for flawless campaign execution.
• Create detailed requirement documents for engineering and technical needs.
• Drive communications strategy for new product features.

Skills

Lifecycle marketing

A/B testing

Data driven

Cross-functional collaboration

Email marketing

Push notifications

Project management

Education

Bachelor's degree

Job description

Aquent Talent is seeking an experienced end-to-end lifecycle marketer for a temporary role in Culver City, CA. You will lead programs that grow a music streaming subscription service by driving retention, engagement, and cross-sell opportunities through data-driven experiments and cross-team collaboration.

You will collaborate with marketing, product, engineering, analytics and design to define journeys, messaging, and operational briefs, while delivering measurable growth and strong stakeholder