Lifecycle Marketing Operations Manager

Aquent; New York (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Subsidized health

Vision plan

Dental plan

Paid sick leave

401(k) match

Job summary

Aquent's Central Marketing Operations team in New York seeks a self-motivated marketer responsible for day-to-day operational workflows of cross-functional customer journeys. You will develop and launch multi-channel notifications to engage millions of users globally, collaborating with strategy, product, engineering, and business teams.

Responsibilities include testing, deployment, and optimization of journeys, coordinating with stakeholders, and driving consistency, quality, and timely

Qualifications

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Experience with CRM platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys.
• Strong logical reasoning and critical thinking.
• Experience in SQL.
• High attention to detail and organization to deliver quality projects on time.
• Proactive, resourceful with ability to tackle ambiguity and roadblocks.
• Excellent communication across mediums.

Responsibilities

• Develop and deploy customer journeys.
• Assess objectives, platform capabilities, and data needs.
• Collaborate with stakeholders across global, cross-functional teams to align plans.
• Optimize performance through A/B testing for incremental growth.
• Monitor campaign performance and address issues.
• Identify opportunities to improve campaigns, operations, and tooling.
• Build a knowledge portal of best practices and playbooks.

Skills

Lifecycle marketing

CRM platforms

SQL

Attention to detail

Cross-functional collaboration

Communication skills

Education

BA/BS preferred

Tools

Salesforce Marketing Cloud

ExactTarget

Braze

Oracle Responsys

Job description

The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for our clients media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple services. We are seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of Central Marketing. They will work cross-functionally with various teams including strategy, product, engineering, and business to develop and launch multi-channel customer communications for Services, ultimately driving awareness and engagement of services and products. This position will work cross-functionally to develop and execute customer notifications for acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Key Qualifications

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking.
• Experience in SQL.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manne.
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment.
• Great teammate mentality with strong consideration for impact on partners.
• Effective communication skills in all mediums—from slack and email to presentations.

Description

Developing, testing, and deploying customer journeys.

This involves assessing product and strategy objectives, platform capabilities and data needs.

Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned.

Optimizing performance through A/B testing to drive incremental growth and overall program improvement.

Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams.

Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.

Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Education

BA/BS preferred, or equivalent work experience.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.