Lifecycle Marketing Strategist

Aquent; Culver City (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health plan

Vision plan

Dental plan

Retirement with match

Paid sick leave

Job summary

Aquent is seeking an experienced Central Marketing Strategist to lead end-to-end lifecycle marketing for a consumer subscription service in Culver City, CA. You’ll partner with marketing, engineering, product, analytics, design, and business teams to craft privacy-friendly programs that boost retention and engagement.

You’ll drive cross-functional collaborations, define customer journeys, and develop educational messaging while continuously improving programs through testing and data-driven

Qualifications

• 7+ years leading lifecycle marketing programs for consumer subscription services.
• Proven track record driving engagement, retention and cross-sell goals.
• Experience testing channels (push, email, in-app) and optimizing campaigns.
• Strong project management with attention to detail.
• Ability to translate technical concepts for non-technical stakeholders.
• Deep understanding of AB testing and data-driven optimization.
• Bachelor’s degree required.

Responsibilities

• Develop and optimize engagement and retention strategies for a music streaming subscription service.
• Lead A/B testing and ideation to drive data-driven recommendations.
• Build cross-functional plans with marketing, product, data analytics, and design.
• Collaborate across time zones to ensure flawless campaign execution.
• Define customer journeys, value propositions and educational messaging.
• Create and maintain detailed briefs and technical requirement docs.

Skills

Lifecycle marketing

A/B testing

Data-driven optimization

Cross-functional collaboration

Project management

Customer engagement

Retention marketing

Education

Bachelor's degree

Tools

Push notifications

Email

In-app messaging

Job description

Seeking an experienced end to end lifecycle marketer, with a passion for growing consumer subscription businesses. The Central Marketing Strategist will work with a wide variety of functional teams across the company, including marketing, engineering, product, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive retention, product engagement, and plan cross-selling to ensure they are getting the most out of their subscription service.

Responsibilities

• Developing and optimizing engagement and retention strategies for a Music streaming subscription service.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions and service educational messaging.
• Submit and maintain operational briefs to ensure flawless execution of campaigns.
• Create and maintain detailed requirement documents to outline technical aspects that require engineering development.
• Experience driving customer communication strategy for new product features.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.

Minimum Qualifications

• 7+ years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement, retention and tier/plan cross-selling
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Ability to communicate effectively with engineering partners on technical concepts while translating complex information for non-technical stakeholders.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Bachelor’s degree required.

Preferred Qualifications

• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.