Lifecycle Marketing Operations Manager — Multi-Channel Growth

Apple Inc.; Cupertino (CA); On-site; USD 115,000 - 236,000; Full time

Job summary

Apple Inc. in Culver City, CA, seeks a Central Marketing Operations Manager to own the day‑to‑day workflows of growth marketing for Apple Services.

You will develop and launch multi‑channel customer communications across Apple’s media products, working with Data Science, Design, Product, Engineering, and Business teams to drive awareness and engagement. You will monitor campaign performance, run A/B tests, optimize programs, and contribute to playbooks and training resources.

Qualifications

• 8+ years of lifecycle marketing experience with acquisition and engagement initiatives.
• Technical proficiency with CRM/ESP platforms (Salesforce Marketing Cloud, Braze, Oracle Responsys).
• Experience with SQL for customer segmentation.
• Bachelor’s degree or equivalent education.

Responsibilities

• Develop and launch multi‑channel customer communications to drive awareness and engagement.
• Collaborate cross‑functionally with Data Science, Design, Product, Engineering and Business teams.
• Own customer journey orchestration and optimize campaigns through A/B testing.
• Identify opportunities to improve program performance and efficiency.
• Contribute to knowledge base, playbooks and training resources.

Skills

Lifecycle marketing

CRM automation

SQL

Critical thinking

Strategic thinking

Communication

Education

Bachelor’s degree or equivalent education

Tools

Salesforce Marketing Cloud

Braze

Oracle Responsys

Job description

Apple Inc. in Culver City, CA, seeks a Central Marketing Operations Manager to own the day‑to‑day workflows of growth marketing for Apple Services.

You will develop and launch multi‑channel customer communications across Apple’s media products, working with Data Science, Design, Product, Engineering, and Business teams to drive awareness and engagement. You will monitor campaign performance, run A/B tests, optimize programs, and contribute to playbooks and training resources.