Central Marketing Operations Manager, Apple Services

Apple Inc.; Culver City (CA); On-site; USD 115,000 - 236,000; Full time

Job summary

Apple Inc. in Culver City, CA, is seeking a Central Marketing Operations Manager for Apple Services. You will oversee multi-channel customer communications across Apple’s media services, partnering with Growth Marketing, Product, Engineering, and Design to orchestrate customer journeys and optimize campaigns.

You will drive day-to-day operations, conduct A/B testing, monitor performance, and contribute to platform improvements with cross-functional teams in a global, matrixed environment.

Qualifications

• 8+ years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Technical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys.
• Proven experience with logical reasoning and critical thinking.
• Experience in SQL to target customers through customer segmentation.
• Bachelor’s degree or equivalent education.

Responsibilities

• Develop and launch multi-channel customer communications to generate awareness and engagement for Apple services.
• Collaborate cross-functionally with Data Science, Design, Product, Engineering, and Business teams.
• Monitor campaign performance for operational integrity and issues.
• Optimize program performance through A/B testing and experimentation.
• Contribute to knowledge base and platform feature enhancements.

Skills

Lifecycle marketing

SQL for segmentation

Analytical thinking

Cross-functional collaboration

Communication skills

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Braze

Oracle Responsys

Job description

Central Marketing Operations Manager, Apple Services

Culver City, California, United States Marketing

The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for Apple’s media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple Apple services, including Apple TV, Music, Arcade, News+, Fitness+, App Store, and Apple One.Apple is seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of growth marketing. They will work cross-functionally with various teams including growth marketing, product, engineering, and business to develop and launch multi-channel customer communications for Apple Services, ultimately driving awareness and engagement of Apple services and products.This position will work cross-functionally to develop and execute customer notifications for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Description

The Central Marketing Operations Manager will develop and launch multi-channel customer communications that aim to generate awareness, increase acquisition, and drive engagement for Apple services and products. They will work cross-functionally with various teams, including Data Science, Design, Product, Engineering, and Business teams. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and collaborate effectively in a highly matrixed, global organization.In addition to monitoring campaign performance for operational integrity, and identifying and communicating to internal teams when issues arise, this individual will also be responsible for optimizing program performance through A/B testing and experimentation. They will identify opportunities to enhance campaign performance, increase operational efficiency, and further develop internal platform features. They will also contribute to a knowledge base of articles, best practices, and playbooks that serves as repository for training resources.

Minimum Qualifications

• 8+ years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Technical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys
• Proven experience with logical reasoning and critical thinking
• Experience in SQL to target customers through customer segmentation
• Bachelor’s degree or equivalent education

Preferred Qualifications

• Willingness to take action, be resourceful, cut through ambiguity , and remove roadblocks
• Experience driving excellence to deliver projects with high attention to detail and quality
• Ability to think clearly with a strategic mindset when making decisions for any situation
• Teammate mentality with strong consideration for impact on team members
• Effective and persuasive communication skills in all mediums to gain support
• A passion for Apple products and services and a deep familiarity with the Apple ecosystem of services and hardware (Mac OS, iOS, Apple Music, iTunes, App Store, Books, Podcasts, Apple Pay , Apple TV , Apple News, Apple Fitness+, Apple One, etc.)

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $114,800 and $236,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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