Get Connected: Growth Operations Manager, Apple Services

Apple Inc.; Cupertino (CA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Apple seeks a Growth Operations Manager to design, optimize, and execute multi-channel customer journeys for Apple Services. This role blends strategic thinking with technical execution across CRM/ESP platforms to drive acquisition and engagement.

You will lead cross-functional initiatives with Product, Engineering, and Marketing, champion innovative automation, and build scalable processes that boost campaign performance and growth across Apple TV+, Music, Arcade, News+, and more.

Qualifications

• 7+ years in lifecycle marketing with successful large-scale acquisition/engagement initiatives.
• Hands-on automation and customer journeys in enterprise CRM/ESP platforms.
• Strong logical reasoning, critical thinking, and problem solving.
• Bachelor's degree in a technical/marketing field.

Responsibilities

• Lead the design, optimization, and execution of multi-channel customer journeys.
• Identify opportunities for innovation in automation, AI-driven tools, and analytics.
• Collaborate with Growth Marketing, Product, Engineering, and Business teams.
• Build and maintain knowledge resources, playbooks, and training for the team.
• Monitor campaign performance and drive data-driven improvements.

Skills

Lifecycle marketing

CRM platforms

SQL

Leadership

Education

Bachelor's Degree in Computer Science, Information Technology, Marketing, or related technical field

Tools

Salesforce Marketing Cloud

Braze

Oracle Responsys

Job description

Get Connected: Growth Operations Manager, Apple Services

Culver City, California, United States Marketing

The people at Apple don’t just create products — they craft experiences that redefine industries. It’s the diverse tapestry of our people and their groundbreaking ideas that fuels the innovation woven into everything we do, from revolutionary technology to industry-leading environmental initiatives. Join us in shaping the future. At Apple, innovation and exceptional communication are paramount to our continued success and growth. The Growth Marketing Operations Team plays a pivotal role in enabling sophisticated on-device communications and automated messaging for Apple’s media products and services. This team is responsible for the strategic development and flawless execution of in-app messaging delivered to millions of users globally across a suite of Apple services, including Apple TV+, Music, Arcade, News+, Fitness+, App Store, and Apple One.

We are seeking a highly self-driven and solutions-oriented Growth Operations Manager to lead the design, optimization, and execution of multi-channel customer journeys for Apple services. This role demands a critical thinker and an innovator who can navigate complex technical landscapes, influence cross-functional teams, and drive strategic initiatives that enhance customer engagement and accelerate growth for Apple's services.

Description

This position serves as a strategic subject matter expert, leading the development and execution of customer notification strategies for high-impact growth marketing acquisition and engagement initiatives. You will leverage your deep technical expertise and strategic acumen to architect and optimize complex customer journeys, ensuring seamless execution and measurable impact. You will be a champion for innovation, continuously seeking opportunities to enhance our platforms, processes, and campaign performance, leveraging intelligent tools and advanced automation techniques to drive efficiency and effectiveness.

Responsibilities

• Lead Customer Journey Design & Execution: Architect, develop, test, and deploy sophisticated multi-channel customer journeys, translating marketing objectives and product strategies into scalable, automated solutions within our CRM/ESP platforms.
• Champion Innovation: Proactively identify, champion, and implement key opportunities for innovation in campaign performance, operational efficiency, and product tooling. This includes actively exploring, evaluating, and integrating intelligent automation tools, AI-driven solutions, and advanced analytics platforms to enhance our capabilities and deliver superior results. Develop and champion new methodologies and best practices for marketing automation.
• Strategic Problem Solving: Apply critical thinking and data analysis to diagnose campaign performance, identify operational bottlenecks, and implement data-driven optimizations through A/B testing and experimentation to drive incremental growth and program improvement.
• Cross-Functional Leadership & Influence: Collaborate, influence, and communicate effectively with diverse stakeholders across Growth Marketing, Product, Engineering, and Business teams. Lead discussions, define requirements, and ensure operational plans, deliverables, and risks are clearly articulated and addressed within complex global projects.
• Team Leadership and Training: Establish and maintain a comprehensive knowledge base of best practices, playbooks, and training resources for customer journey orchestration, fostering a culture of continuous learning and excellence within the team.
• Operational Excellence: Monitor campaign performance for operational integrity, proactively identify potential issues, and communicate effectively with internal teams to ensure timely resolution and high-quality delivery.

Minimum Qualifications

• 7+ years of progressive experience in lifecycle marketing, with a proven track record of architecting, launching, and optimizing large-scale acquisition and engagement initiatives.
• Demonstrated expertise and hands‑on technical proficiency in building complex automation flows and customer journeys using enterprise-level CRM or ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Oracle Responsys).
• Exceptional aptitude for logical reasoning, critical thinking, and complex problem-solving.
• Bachelor’s Degree in Computer Science, Information Technology, Marketing, or a related technical field.

Preferred Qualifications

• Proven ability to lead projects, influence cross-functional teams, and drive consensus in a matrixed organization.
• Strategic mindset with the ability to define long-term vision, anticipate challenges, and make data-informed decisions that align with broader business objectives.
• A resourceful and action-oriented innovator who consistently cuts through ambiguity, proactively identifies roadblocks, and engineers creative solutions, particularly through the application of new AI-driven technologies.
• Proficiency in SQL for precise customer segmentation, targeting, and data analysis.
• Experience mentoring or guiding junior team members, fostering skill development, and promoting best practices.
• Unwavering commitment to excellence, delivering projects with meticulous attention to detail and uncompromising quality.
• Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts to non-technical audiences and effectively persuade stakeholders.
• A genuine passion for Apple products and services, coupled with a deep familiarity with the Apple ecosystem (e.g., Mac OS, iOS, Apple Music, App Store, Apple TV+, etc.).

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools.

Learn about accessibility in Apple’s workplace

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Apple accepts applications to this posting on an ongoing basis.