Lifecycle Marketing Operations Manager

Aquent; New City (NY); Hybrid; USD 84,000 - 93,000; Full time

Job summary

Aquent is seeking a Lifecycle Marketing Operations Manager to join the Central Marketing Operations team in NYC. Hybrid in NYC, with Tuesday–Thursday onsite, starting ASAP.

This role drives day-to-day operational workflows for multi-channel customer communications and oversees the development and deployment of customer journeys for acquisition and engagement initiatives. You will work cross-functionally with strategy, product, engineering and business teams to ensure effective, scalable

Qualifications

• 5-7 years in lifecycle marketing building and launching acquisition/engagement initiatives
• Experience with CRM/ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking
• Experience in SQL
• Excellent attention to detail and organizational skills to deliver quality projects on time
• Innovative, proactive, and resourceful with ability to handle ambiguity
• Calm under pressure with strong judgment and adaptability
• Collaborative mindset with focus on impact for partners
• Effective written and verbal communication across channels

Responsibilities

• Develop, test, and deploy customer journeys across multiple channels
• Assess product strategy objectives, platform capabilities, and data needs
• Collaborate with stakeholders across strategy, product, engineering, and business
• Optimize performance through A/B testing and program improvements
• Monitor campaign performance and address issues with internal teams
• Identify opportunities to improve campaign performance, efficiency, and tooling
• Create and maintain a knowledge portal of best practices and playbooks

Skills

Lifecycle marketing

CRM platforms

SQL

Analytical thinking

Cross-functional collaboration

Attention to detail

Communication

Problem solving

Education

BA/BS or equivalent

Tools

Salesforce Marketing Cloud

ExactTarget

Braze

Oracle Responsys

Job description

Job Title: Lifecycle Marketing Operations Manager

Client Location: Hybrid in NYC (Tues-Thurs onsite)

Starting: ASAP

Pay Comments: W2, weekly pay, benefits, 401k w/ match

Minimum Pay (per hour): 60.65

Maximum Pay (per hour): 67.39

Hours: Full-time

Duration: 12 months

Job Description:

*Please note, a 15 minute Logic Assessment is required prior to an interview*

The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for our clients media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple services. We are seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of Central Marketing. They will work cross-functionally with various teams including strategy, product, engineering, and business to develop and launch multi-channel customer communications for Services, ultimately driving awareness and engagement of services and products. This position will work cross-functionally to develop and execute customer notifications for acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Key Qualifications:

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking.
• Experience in SQL.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manne.
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment.
• Great teammate mentality with strong consideration for impact on partners.
• Effective communication skills in all mediums from slack and email to presentations.

Description:

• Developing, testing, and deploying customer journeys.
• This involves assessing product and strategy objectives, platform capabilities and data needs.
• Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned.
• Optimizing performance through A/B testing to drive incremental growth and overall program improvement.
• Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams.
• Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.
• Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Education:

• BA/BS preferred, or equivalent work experience.