Growth Marketing Operations Lead — Multi-Channel Journeys

Apple Inc.; Cupertino (CA); Hybrid; USD 140.000 - 200.000; Vollzeit

Zusammenfassung

Apple seeks a Growth Operations Manager to design, optimize, and execute multi-channel customer journeys for Apple Services. This role blends strategic thinking with technical execution across CRM/ESP platforms to drive acquisition and engagement.

You will lead cross-functional initiatives with Product, Engineering, and Marketing, champion innovative automation, and build scalable processes that boost campaign performance and growth across Apple TV+, Music, Arcade, News+, and more.

Qualifikationen

• 7+ years in lifecycle marketing with successful large-scale acquisition/engagement initiatives.
• Hands-on automation and customer journeys in enterprise CRM/ESP platforms.
• Strong logical reasoning, critical thinking, and problem solving.
• Bachelor's degree in a technical/marketing field.

Aufgaben

• Lead the design, optimization, and execution of multi-channel customer journeys.
• Identify opportunities for innovation in automation, AI-driven tools, and analytics.
• Collaborate with Growth Marketing, Product, Engineering, and Business teams.
• Build and maintain knowledge resources, playbooks, and training for the team.
• Monitor campaign performance and drive data-driven improvements.

Kenntnisse

Lifecycle marketing

CRM platforms

SQL

Leadership

Ausbildung

Bachelor's Degree in Computer Science, Information Technology, Marketing, or related technical field

Tools

Salesforce Marketing Cloud

Braze

Oracle Responsys

Jobbeschreibung

Apple seeks a Growth Operations Manager to design, optimize, and execute multi-channel customer journeys for Apple Services. This role blends strategic thinking with technical execution across CRM/ESP platforms to drive acquisition and engagement.

You will lead cross-functional initiatives with Product, Engineering, and Marketing, champion innovative automation, and build scalable processes that boost campaign performance and growth across Apple TV+, Music, Arcade, News+, and more.