Growth Marketing Operations Manager — Multi-Channel Apps

Apple Inc.; Culver City (CA); On-site; USD 115,000 - 236,000; Full time

Job summary

Apple Inc. in Culver City, CA, is seeking a Central Marketing Operations Manager for Apple Services. You will oversee multi-channel customer communications across Apple’s media services, partnering with Growth Marketing, Product, Engineering, and Design to orchestrate customer journeys and optimize campaigns.

You will drive day-to-day operations, conduct A/B testing, monitor performance, and contribute to platform improvements with cross-functional teams in a global, matrixed environment.

Qualifications

• 8+ years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Technical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys.
• Proven experience with logical reasoning and critical thinking.
• Experience in SQL to target customers through customer segmentation.
• Bachelor’s degree or equivalent education.

Responsibilities

• Develop and launch multi-channel customer communications to generate awareness and engagement for Apple services.
• Collaborate cross-functionally with Data Science, Design, Product, Engineering, and Business teams.
• Monitor campaign performance for operational integrity and issues.
• Optimize program performance through A/B testing and experimentation.
• Contribute to knowledge base and platform feature enhancements.

Skills

Lifecycle marketing

SQL for segmentation

Analytical thinking

Cross-functional collaboration

Communication skills

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Braze

Oracle Responsys

Job description

Apple Inc. in Culver City, CA, is seeking a Central Marketing Operations Manager for Apple Services. You will oversee multi-channel customer communications across Apple’s media services, partnering with Growth Marketing, Product, Engineering, and Design to orchestrate customer journeys and optimize campaigns.

You will drive day-to-day operations, conduct A/B testing, monitor performance, and contribute to platform improvements with cross-functional teams in a global, matrixed environment.