Lifecycle Marketing Operations Lead

Content Creators; Northern (KY); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid vacation

401k match

Parental leave

Job summary

BambooHR is seeking a Lifecycle Marketing Operations Manager to turn strategic plans into scalable lifecycle programs. You’ll build, test, launch, monitor, and optimize campaigns in Marketo and related systems, partnering with lifecycle marketers and operations colleagues to ensure accurate execution and reliable data.

You will own end-to-end QA, optimization of audience segmentation, suppression, and tracking, and help maintain data quality while ensuring program health and compliance across

Qualifications

• 1–3 years in marketing operations, lifecycle marketing, or related field.
• Experience building and supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to QA audiences, links, and tracking.

Responsibilities

• Build, test, schedule, and launch lifecycle programs in Marketo and related tools.
• Translate strategies into executable program builds across lifecycle stages.
• Perform end-to-end QA before launch and validate audience criteria and tracking.
• Monitor programs, identify issues, and escalate complex concerns.
• Maintain data quality through list management and suppression practices.
• Monitor deliverability and health indicators, collaborating to resolve risks.
• Coordinate dependencies and communicate progress to stakeholders.
• Document processes and identify opportunities to improve accuracy and scalability.

Skills

Marketing operations

Lifecycle marketing

Campaign operations

Attention to detail

Communication

Excel/Sheets

Cross-functional collaboration

Tools

Marketo

Stripo

SMS platforms

Job description

BambooHR is seeking a Lifecycle Marketing Operations Manager to turn strategic plans into scalable lifecycle programs. You’ll build, test, launch, monitor, and optimize campaigns in Marketo and related systems, partnering with lifecycle marketers and operations colleagues to ensure accurate execution and reliable data.

You will own end-to-end QA, optimization of audience segmentation, suppression, and tracking, and help maintain data quality while ensuring program health and compliance across