Lifecycle Marketing Operations Specialist

BambooHR; Draper (UT); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health, life, and disability insurance

4 weeks vacation

12 company holidays

Parental leave

Volunteer time off

Job summary

BambooHR is seeking a Lifecycle Marketing Operations Manager for a Utah-based hybrid role. You will build and optimize lifecycle campaigns in Marketo, ensure data quality, and partner with lifecycle marketers to translate strategies into scalable programs.

You’ll own QA, monitor program health, and coordinate with cross-functional teams while maintaining documentation and process improvements. Expect a collaborative, growth-focused environment with strong benefits.

Qualifications

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Attention to detail and thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Audiences segmentation, list management, suppression practices, and data quality.
• Ability to monitor programs, troubleshoot issues, and escalate as needed.
• Strong written and verbal communication skills.
• Organizational and prioritization skills to manage multiple requests.
• Analytical mindset with data-driven improvement focus.
• Proficiency with spreadsheets and common business tools.
• Ability to collaborate with multiple teams including Analytics, Events Technology, Customer Experience.

Responsibilities

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools.
• Partner with lifecycle marketers to translate strategies into executable program builds.
• Perform end-to-end QA before launch, validating audiences, links, personalization, tracking, and flow.
• Monitor active programs, identify issues, and escalate to partners when needed.
• Maintain lifecycle data quality through list management, segmentation, and suppression rules.
• Monitor email/SMS deliverability and program-health indicators, address red flags.
• Coordinate project dependencies and communicate progress to stakeholders.
• Maintain process documentation and seek improvements for accuracy and scalability.

Skills

Lifecycle marketing

Marketing operations

Email marketing

Campaign operations

Data quality

Marketo

Communication

Organization

Analytical thinking

Spreadsheets

Cross-functional collaboration

Tools

Marketo

Stripo

Vibes

Job description

Work Mode: Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

The Lifecycle Marketing Operations Manager serves as the operational arm of the Lifecycle Marketing team, helping turn strategic marketing plans into accurate, scalable programs across the prospect and customer lifecycle. This role builds, tests, launches, monitors, and updates lifecycle campaigns and supporting data processes, primarily within Marketo and related marketing systems. Working closely with lifecycle marketers and Marketing Operations partners, this role helps ensure programs are executed on time, data remains reliable, and issues are identified and resolved or escalated appropriately. This position enables lifecycle marketers to stay focused on strategy while providing the operational rigor needed to run programs end to end.

You will:

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools, including emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows.
• Partner with lifecycle marketers to translate approved strategies and defined business requirements into accurate, executable program builds across the prospect and customer lifecycle.
• Perform end-to-end quality assurance before launch, validating audience criteria, links, personalization, tracking, suppression logic, campaign flow, and expected system behavior.
• Monitor active lifecycle programs, identify operational or data issues, resolve common problems, and escape complex platform or integration concerns to the appropriate partners.
• Maintain lifecycle data quality through list management, segmentation, database monitoring, and the execution of established suppression, consent, and compliance requirements.
• Monitor email and SMS deliverability and related program-health indicators, identify trends or potential risks, and partner with Marketing Operations to investigate and resolve red flags or implement system-level changes.
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes accurately and proactively to stakeholders.
• Maintain process documentation and identify opportunities to improve execution accuracy, turnaround time, scalability, and team capacity.

What You Need to Get the Job Done

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to complete thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.
• Ability to monitor active programs, troubleshoot common operational issues, and escape complex system or integration concerns appropriately.
• Strong written and verbal communication skills.
• Strong organizational and prioritization skills with the ability to manage multiple requests and meet deadlines.
• Analytical and problem-solving skills with an interest in using data to improve execution and processes.
• Proficiency with spreadsheets and common business productivity tools.
• Ability to collaborate effectively with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners.

What Will Make Us REALLY Love You

• Hands‑on experience with Marketo or a comparable marketing automation platform.
• Experience supporting prospect and customer lifecycle programs, including nurture, trigger, welcome, retention, expansion, advocacy, or win‑back campaigns.
• Familiarity with email deliverability indicators and the ability to recognize and elevate potential risks.
• Familiarity with HTML, email creation tools such as Stripo, or campaign template management.
• Familiarity with SMS automation platform tools such as Vibes, or related SMS platform experience.
• Understanding of consent, suppression, and applicable email and SMS‑marketing compliance practices.
• Experience documenting workflows or recommending improvements that increase accuracy, scalability, and turnaround time.
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

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