Senior Marketing Operations & Data Architect

RevOps Report; Draper (UT); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health, life & disability insurance

401k with company match

Generous vacation and holidays

Paid vacation bonus

Job summary

BambooHR is hiring a Sr. Marketing Ops Manager to own the web analytics and data foundation that links website interactions to trusted marketing data.

You will manage tagging, consent, analytics instrumentation, and the data layer for downstream platforms like Marketo, Salesforce, and Databricks. You will partner with Engineering, Data & BI, Marketing Ops, Marketing Analytics, and Legal to evolve scalable standards and governance, ensuring compliant, reliable measurement across our hybrid

Qualifications

• Bachelor's degree or equivalent practical experience required.
• 6–8 years in a modern marketing tech stack environment.
• Deep experience with Google Tag Manager and enterprise tag management best practices.
• Experience administering Marketo or similar marketing automation platform.
• Experience with enterprise analytics platforms such as Adobe Analytics or GA4.
• Knowledge of consent management platforms (OneTrust, TrustArc, DataGrail).
• Proficient JavaScript for troubleshooting and data layer support.
• Ability to translate URL parameters and tracking IDs into actionable data across marketing and CRM.
• Strong analytical, documentation, and cross-functional collaboration skills.
• Ability to work independently and drive projects from concept to implementation.

Responsibilities

• Own GTM architecture, governance, and deployment across production environments.
• Design and maintain consent management solutions with Legal and Engineering.
• Establish marketing attribution standards (UTM, GCLID, MSCLKID) across properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future platforms.
• Define the website data layer contract with Engineering for reliable data delivery.
• Ensure data flow from website into Marketo, Salesforce, and Databricks.
• Develop documentation, standards, governance, and best practices for marketing tech ecosystem.
• Collaborate with Engineering, Data & BI, Marketing Ops, Marketing Analytics, and Legal to evolve architecture.
• Evaluate new technologies and continuously optimize capabilities.
• Build governance processes enabling collaboration across teams.

Skills

Google Tag Manager

Marketing automation (Marketo)

Adobe Analytics / GA4

Consent management tools

JavaScript

URL parameters / tracking IDs

Data integration / data layer

Documentation & governance

Cross-functional collaboration

Independent initiative

Education

Bachelor's degree in CS/IS/Marketing or related, or equivalent experience

Tools

Marketo

Salesforce

Databricks

OneTrust / TrustArc

Adobe Analytics

GA4

Job description

BambooHR is hiring a Sr. Marketing Ops Manager to own the web analytics and data foundation that links website interactions to trusted marketing data.

You will manage tagging, consent, analytics instrumentation, and the data layer for downstream platforms like Marketo, Salesforce, and Databricks. You will partner with Engineering, Data & BI, Marketing Ops, Marketing Analytics, and Legal to evolve scalable standards and governance, ensuring compliant, reliable measurement across our hybrid