Hybrid Utah Lifecycle Marketing Ops Lead

BambooHR; Draper (UT); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health, life, and disability insurance

4 weeks vacation

12 company holidays

Parental leave

Volunteer time off

Job summary

BambooHR is seeking a Lifecycle Marketing Operations Manager for a Utah-based hybrid role. You will build and optimize lifecycle campaigns in Marketo, ensure data quality, and partner with lifecycle marketers to translate strategies into scalable programs.

You’ll own QA, monitor program health, and coordinate with cross-functional teams while maintaining documentation and process improvements. Expect a collaborative, growth-focused environment with strong benefits.

Qualifications

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Attention to detail and thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Audiences segmentation, list management, suppression practices, and data quality.
• Ability to monitor programs, troubleshoot issues, and escalate as needed.
• Strong written and verbal communication skills.
• Organizational and prioritization skills to manage multiple requests.
• Analytical mindset with data-driven improvement focus.
• Proficiency with spreadsheets and common business tools.
• Ability to collaborate with multiple teams including Analytics, Events Technology, Customer Experience.

Responsibilities

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools.
• Partner with lifecycle marketers to translate strategies into executable program builds.
• Perform end-to-end QA before launch, validating audiences, links, personalization, tracking, and flow.
• Monitor active programs, identify issues, and escalate to partners when needed.
• Maintain lifecycle data quality through list management, segmentation, and suppression rules.
• Monitor email/SMS deliverability and program-health indicators, address red flags.
• Coordinate project dependencies and communicate progress to stakeholders.
• Maintain process documentation and seek improvements for accuracy and scalability.

Skills

Lifecycle marketing

Marketing operations

Email marketing

Campaign operations

Data quality

Marketo

Communication

Organization

Analytical thinking

Spreadsheets

Cross-functional collaboration

Tools

Marketo

Stripo

Vibes

Job description

BambooHR is seeking a Lifecycle Marketing Operations Manager for a Utah-based hybrid role. You will build and optimize lifecycle campaigns in Marketo, ensure data quality, and partner with lifecycle marketers to translate strategies into scalable programs.

You’ll own QA, monitor program health, and coordinate with cross-functional teams while maintaining documentation and process improvements. Expect a collaborative, growth-focused environment with strong benefits.