Lifecycle Campaign Operations Specialist

bamboohr17; Utah; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Vacation time

401k match

Paid vacation bonus

EAP through Headspace

Job summary

BambooHR is seeking a Lifecycle Marketing Operations Manager in Utah, hybrid role requiring some in-office days. You will build and optimize lifecycle campaigns in Marketo, monitor data quality, and collaborate with cross-functional partners to ensure accurate and scalable programs across the prospect and customer lifecycle.

You will translate strategies into executable campaigns, perform thorough QA, and maintain compliance across communications while supporting process improvements and

Qualifications

• 1-3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to perform thorough QA across audiences, links, personalization, tracking, and logic.
• Knowledge of audience segmentation, list management, suppression practices, and data quality.
• Ability to monitor programs, troubleshoot issues, and escalate complex problems to partners.

Responsibilities

• Build and launch lifecycle marketing programs in Marketo and related tools (emails, SMS, smart campaigns, lists, automations).
• Translate strategies into executable program builds across prospect and customer lifecycles.
• Perform end-to-end QA before launch: audience criteria, links, personalization, tracking, suppression logic, and campaign flow.
• Monitor active programs, identify issues, resolve common problems, escalate complex concerns.
• Maintain lifecycle data quality through list management, segmentation, suppression, and compliance.
• Coordinate dependencies and communicate progress, risks, blockers, and timelines to stakeholders.
• Maintain process documentation and look for opportunities to improve accuracy and scalability.

Skills

Marketing operations

Lifecycle marketing

Email marketing

Campaign operations

Data quality

Communication

Collaboration

Tools

Marketo

Stripo

Vibes

Job description

BambooHR is seeking a Lifecycle Marketing Operations Manager in Utah, hybrid role requiring some in-office days. You will build and optimize lifecycle campaigns in Marketo, monitor data quality, and collaborate with cross-functional partners to ensure accurate and scalable programs across the prospect and customer lifecycle.

You will translate strategies into executable campaigns, perform thorough QA, and maintain compliance across communications while supporting process improvements and