Lifecycle Marketing Operations Specialist

bamboohr17; Utah; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Vacation time

401k match

Paid vacation bonus

EAP through Headspace

Job summary

BambooHR is seeking a Lifecycle Marketing Operations Manager in Utah, hybrid role requiring some in-office days. You will build and optimize lifecycle campaigns in Marketo, monitor data quality, and collaborate with cross-functional partners to ensure accurate and scalable programs across the prospect and customer lifecycle.

You will translate strategies into executable campaigns, perform thorough QA, and maintain compliance across communications while supporting process improvements and

Qualifications

• 1-3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to perform thorough QA across audiences, links, personalization, tracking, and logic.
• Knowledge of audience segmentation, list management, suppression practices, and data quality.
• Ability to monitor programs, troubleshoot issues, and escalate complex problems to partners.

Responsibilities

• Build and launch lifecycle marketing programs in Marketo and related tools (emails, SMS, smart campaigns, lists, automations).
• Translate strategies into executable program builds across prospect and customer lifecycles.
• Perform end-to-end QA before launch: audience criteria, links, personalization, tracking, suppression logic, and campaign flow.
• Monitor active programs, identify issues, resolve common problems, escalate complex concerns.
• Maintain lifecycle data quality through list management, segmentation, suppression, and compliance.
• Coordinate dependencies and communicate progress, risks, blockers, and timelines to stakeholders.
• Maintain process documentation and look for opportunities to improve accuracy and scalability.

Skills

Marketing operations

Lifecycle marketing

Email marketing

Campaign operations

Data quality

Communication

Collaboration

Tools

Marketo

Stripo

Vibes

Job description

Work Mode: Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

The Lifecycle Marketing Operations Manager serves as the operational arm of the Lifecycle Marketing team, helping turn strategic marketing plans into accurate, scalable programs across the prospect and customer lifecycle. This role builds, tests, launches, monitors, and updates lifecycle campaigns and supporting data processes, primarily within Marketo and related marketing systems. Working closely with lifecycle marketers and Marketing Operations partners, this role helps ensure programs are executed on time, data remains reliable, and issues are identified and resolved or escalated appropriately. This position enables lifecycle marketers to stay focused on strategy while providing the operational rigor needed to run programs end to end.

You will:

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools, including emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows.
• Partner with lifecycle marketers to translate approved strategies and defined business requirements into accurate, executable program builds across the prospect and customer lifecycle.
• Perform end-to-end quality assurance before launch, validating audience criteria, links, personalization, tracking, suppression logic, campaign flow, and expected system behavior.
• Monitor active lifecycle programs, identify operational or data issues, resolve common problems, and elevate complex platform or integration concerns to the appropriate partners.
• Maintain lifecycle data quality through list management, segmentation, database monitoring, and the execution of established suppression, consent, and compliance requirements.
• Monitor email and SMS deliverability and related program-health indicators, identify trends or potential risks, and partner with Marketing Operations to investigate and resolve red flags or implement system-level changes.
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes accurately and proactively to stakeholders.
• Maintain process documentation and identify opportunities to improve execution accuracy, turnaround time, scalability, and team capacity.

What You Need to Get the Job Done

• 1-3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to complete thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.
• Ability to monitor active programs, troubleshoot common operational issues, and elevate complex system or integration concerns appropriately.
• Strong written and verbal communication skills.
• Strong organizational and prioritization skills with the ability to manage multiple requests and meet deadlines.
• Analytical and problem-solving skills with an interest in using data to improve execution and processes.
• Proficiency with spreadsheets and common business productivity tools.
• Ability to collaborate effectively with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners.

What Will Make Us REALLY Love You

• Hands-on experience with Marketo or a comparable marketing automation platform.
• Experience supporting prospect and customer lifecycle programs, including nurture, trigger, welcome, retention, expansion, advocacy, or win-back campaigns.
• Familiarity with email deliverability indicators and the ability to recognize and elevate potential risks.
• Familiarity with HTML, email creation tools such as Stripo, or campaign template management.
• Familiarity with SMS automation platform tools such as Vibes, or related SMS platform experience.
• Understanding of consent, suppression, and applicable email and SMS-marketing compliance practices.
• Experience documenting workflows or recommending improvements that increase accuracy, scalability, and turnaround time.

What You'll Love About Us

A Great Company Culture that has been recognized by multiple organizations like Inc , and Salt Lake Tribune

• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we're building something different: we're building a p