Senior Marketing Ops Manager — Data-Driven Tagging & Analytics

BambooHR; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

BambooHR is seeking a Sr. Marketing Ops Manager in Utah's hybrid setup to lead the marketing tech foundation.

You’ll own GTM, consent, and analytics instrumentation, ensuring reliable data to downstream platforms like Marketo, Salesforce, and Databricks. You’ll collaborate across Engineering, Data, Marketing Ops, and Legal to evolve architecture, establish standards, and drive scalable, privacy-compliant measurement.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 6–8 years in a modern marketing tech stack.
• Deep experience with Google Tag Manager and enterprise tag management.
• Experience administering Marketo.
• Experience with Adobe Analytics or GA4.
• Knowledge of consent platforms (OneTrust/TrustArc/DataGrail).
• Proficient JavaScript for troubleshooting data layers.
• Ability to translate tracking IDs into actionable data.
• Strong analytical, documentation, and collaboration skills.
• Independent, proactive problem-solving and project leadership.

Responsibilities

• Own GTM architecture, governance, and deployment across environments.
• Design and maintain consent management with Legal and Engineering.
• Establish marketing attribution standards and UTM governance.
• Own analytics instrumentation across Adobe Analytics and GA4.
• Define the website data layer contract with Engineering.
• Ensure data flow from website to Marketo, Salesforce, Databricks.
• Develop standards, governance processes, and practical docs.
• Partner with Engineering, Data/BI, Marketing Ops, Analytics, Legal.
• Evaluate new tech and optimize marketing tech capabilities.

Skills

GTM architecture

Marketing analytics

Data governance

JavaScript debugging

Cross-functional collaboration

Documentation

Education

Bachelor’s degree in CS/IS/Marketing

Tools

Google Tag Manager

Marketo

Adobe Analytics

GA4

OneTrust

TrustArc

DataGrail

Salesforce

Databricks

Job description

BambooHR is seeking a Sr. Marketing Ops Manager in Utah's hybrid setup to lead the marketing tech foundation.

You’ll own GTM, consent, and analytics instrumentation, ensuring reliable data to downstream platforms like Marketo, Salesforce, and Databricks. You’ll collaborate across Engineering, Data, Marketing Ops, and Legal to evolve architecture, establish standards, and drive scalable, privacy-compliant measurement.