Lifecycle Marketing Manager, SFMC & CRM

MSCCN; Effingham (IL); On-site; USD 120,000 - 155,000; Full time

Job summary

Heartland Dental is seeking a Marketing Manager for Patient Lifecycle & CRM to lead lifecycle marketing programs and SFMC journeys, driving engagement, retention, and lifetime value. You will partner with analytics and operations, translating business goals into data-driven campaigns across email, SMS, and new channels.

The role reports to the Vice President of Patient Experience & Growth and requires 7–10+ years in lifecycle marketing, hands-on SFMC experience, and strong analytics.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 7–10+ years in lifecycle marketing or CRM.
• Hands-on SFMC experience managing customer journeys.
• Strong analytics and segmentation skills.
• Proven cross-functional project leadership.
• Willingness to travel occasionally.
• HIPAA training and PHI data safeguards awareness.

Responsibilities

• Define lifecycle strategy and SFMC journey leadership.
• Define audience segmentation and channel strategy.
• Optimize campaigns and journeys using data-driven insights.
• Measure ROI and performance with analytics partnerships.
• Develop roadmap for lifecycle capabilities and enhancements.
• Lead cross-functional initiatives from strategy to execution.
• Coordinate with creative teams on assets and messaging.

Skills

Lifecycle marketing

CRM

Marketing automation

Analytics

Cross-functional leadership

Education

Bachelor’s degree in Marketing

Advanced degree preferred

Tools

Salesforce Marketing Cloud

Job description

Heartland Dental is seeking a Marketing Manager for Patient Lifecycle & CRM to lead lifecycle marketing programs and SFMC journeys, driving engagement, retention, and lifetime value. You will partner with analytics and operations, translating business goals into data-driven campaigns across email, SMS, and new channels.

The role reports to the Vice President of Patient Experience & Growth and requires 7–10+ years in lifecycle marketing, hands-on SFMC experience, and strong analytics.