Digital Marketing Manager - SFMC & Lifecycle

Landmark Management Group, LLC; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Company paid Life Insurance

401k with company match

Job summary

CreditAssociates in Plano, Texas, seeks a seasoned Digital Marketing Manager to lead targeted digital marketing across Email, SMS, Display, Social, and programmatic TV, with ownership of Salesforce Marketing Cloud strategy and execution.

You will improve enrollment, engagement, and revenue by optimizing journeys, testing strategies, and personalizing communications using data and BI dashboards in collaboration with cross-functional teams.

Qualifications

• 7+ years in digital marketing within financial services or regulated sectors.

Responsibilities

• Own Email channel strategy, execution, testing, and revenue impact.

Skills

Digital marketing

Email marketing

A/B testing

Multivariate testing

Journey analytics

Lifecycle management

Salesforce Marketing Cloud

BI tools

Tools

Tableau

Power BI

Domo

Looker

Job description

CreditAssociates in Plano, Texas, seeks a seasoned Digital Marketing Manager to lead targeted digital marketing across Email, SMS, Display, Social, and programmatic TV, with ownership of Salesforce Marketing Cloud strategy and execution.

You will improve enrollment, engagement, and revenue by optimizing journeys, testing strategies, and personalizing communications using data and BI dashboards in collaboration with cross-functional teams.