Senior CRM & Lifecycle Marketing Lead

Oak Street Health, part of CVS Health; Springfield (IL); On-site; USD 83,000 - 183,000; Full time

Benefits offered by this job

Paid vacation

Sick time

401K match

Health insurance

Vision benefits

Dental benefits

Leadership development

Flexible work environments

Career advancement

Job summary

Oak Street Health, part of CVS Health, seeks a Sr. Manager, Customer Insights to lead CRM strategy and lifecycle marketing across Email, SMS and Direct Mail.

You will drive patient acquisition, engagement, retention and lifetime value through data-driven campaigns and omnichannel experiences. You will guide a team of Campaign Strategists, collaborate with Marketing Automation, Analytics, and Creative teams, and ensure best-in-class customer journeys while balancing innovation with scalable

Qualifications

• 10+ years in CRM, Lifecycle Marketing, or Integrated Campaign Strategy.

Responsibilities

• Lead strategic multi-channel CRM programs across Email, SMS, and Direct Mail.
• Oversee a team of Campaign Strategists and provide mentorship.
• Partner with Marketing Automation, Analytics, Creative, Product and Business Leaders.

Skills

CRM

Lifecycle Marketing

Integrated Campaigns

Omnichannel

Data-Driven Decisions

Leadership

Marketing Automation

A/B Testing

Audience Segmentation

Creative Briefing

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Salesforce Marketing Cloud Advanced

Marketo

Eloqua

Salesforce CRM integration

Job description

Oak Street Health, part of CVS Health, seeks a Sr. Manager, Customer Insights to lead CRM strategy and lifecycle marketing across Email, SMS and Direct Mail.

You will drive patient acquisition, engagement, retention and lifetime value through data-driven campaigns and omnichannel experiences. You will guide a team of Campaign Strategists, collaborate with Marketing Automation, Analytics, and Creative teams, and ensure best-in-class customer journeys while balancing innovation with scalable