Senior CRM & Lifecycle Marketing Leader

8350 Oak Street Health MSO LLC; Illinois; Hybrid; USD 83,000 - 183,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

401(k) plan with company match

Leadership development stipends

Job summary

Oak Street Health MSO LLC is seeking a Senior Manager, Customer Insights to lead CRM strategy across Email, SMS, Direct Mail and digital touchpoints. You will manage a team of three Campaign Strategists, partner with Marketing Automation, Analytics and Product, and drive personalized journeys that grow patient engagement and lifetime value.

You will design omnichannel campaigns, oversee creative assets, run A/B tests, and translate data into actionable insights for senior leaders in a fast-paced

Qualifications

• 10+ years of experience in CRM, Lifecycle Marketing, or Integrated Campaign Strategy.
• Minimum of 3–5 years of experience directly managing a team of strategists or marketing managers.
• Omnichannel Expertise spanning Email, SMS, and Direct Mail (and offline channels).
• Healthcare or regulated industry experience and privacy awareness (HIPAA, CAN-SPAM, CCPA).
• Data-driven decision making translating data to high-performing campaigns.
• Familiarity with Marketing Automation Platforms (Salesforce Marketing Cloud, Marketo, Eloqua) and CRM integration.
• Proficiency in designing rigorous testing (A/B, multivariate) and optimization campaigns.
• Experience building persona-based targeting and propensity modeling.
• Ability to direct creative teams and ensure brand-aligned campaigns.

Responsibilities

• Lead the development and optimization of omnichannel CRM strategies.
• Oversee Campaign Strategists and guide end-to-end lifecycle marketing programs.
• Collaborate with Marketing Automation, Analytics, Creative, Product, and Leaders.
• Identify innovative CRM techniques and pilot new channels and content.
• Develop targeting frameworks and audiences for precision marketing.
• Manage assets across Email, SMS, Direct Mail, and landing pages with technical feasibility in mind.
• Translate business goals into actionable, journey-based marketing plans.
• Establish robust A/B testing and optimization roadmaps.
• Measure outcomes and report ROI with senior stakeholders.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Omnichannel marketing

HIPAA compliance

Data-driven decisions

Marketing automation platforms

A/B testing

Audience segmentation

Creative direction

Education

Bachelor's degree in Marketing or related field

Masters preferred

Tools

Salesforce Marketing Cloud Advanced

Marketo

Eloqua

Job description

Oak Street Health MSO LLC is seeking a Senior Manager, Customer Insights to lead CRM strategy across Email, SMS, Direct Mail and digital touchpoints. You will manage a team of three Campaign Strategists, partner with Marketing Automation, Analytics and Product, and drive personalized journeys that grow patient engagement and lifetime value.

You will design omnichannel campaigns, oversee creative assets, run A/B tests, and translate data into actionable insights for senior leaders in a fast-paced