Lifecycle Marketing Manager: Retention & Segmentation

Feedinkoo; United States; On-site; USD 86,000 - 107,000; Full time

Benefits offered by this job

Health insurance

401(k)

Employee stock purchase plan

Dental and vision coverage

Job summary

Frontdoor is seeking a marketing professional to manage campaigns targeting our membership base, using email and SMS to boost retention and revenue. You will lead segmentation, craft materials, and coordinate cross-functional efforts to improve customer engagement and renewal rates.

Strong writing, CRM knowledge, and proficiency with Microsoft Office are essential. A Bachelor’s in Business/Marketing and 4+ years in marketing are required, with emphasis on data-driven decision making.

Qualifications

• 4+ years of relevant marketing experience.
• Experience in marketing segmentation strategies preferred.
• Excellent analytical skills required.
• Knowledge of marketing principles and practices required.
• Knowledge of CRM (Customer Relationship Marketing) preferred.
• Strong project management and time management skills required.
• Excellent business writing skills required.
• Basic HTML skills preferred.
• Strong public-speaking and presentation skills preferred.
• Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required.
• Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field required.
• 5+ years of marketing social media experience.

Responsibilities

• Leads the development of marketing and promotional materials and strategies furthering the member experience and ultimately renewal/retention.
• Cultivates and develops the customer base through effective segmentation and campaign management.
• Manages cross-functional projects from initiation to completion by working with key stakeholders.
• Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management.
• Creates and executes specific campaign programs including performance tracking and the identification of gap-closing measures.
• Communicates campaign program success metrics to internal stakeholders and management.
• Monitors and analyzes metrics and outcomes of each campaign.
• Display ownership behavior in identifying and solving business problems.
• Must be able to build relationships and influence across all functional areas of the business.

Skills

Marketing experience

CRM knowledge

Project management

Analytical skills

Business writing

Public speaking

HTML basics

MS Office

Education

Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field

Tools

CRM software

Microsoft Office

Job description

Frontdoor is seeking a marketing professional to manage campaigns targeting our membership base, using email and SMS to boost retention and revenue. You will lead segmentation, craft materials, and coordinate cross-functional efforts to improve customer engagement and renewal rates.

Strong writing, CRM knowledge, and proficiency with Microsoft Office are essential. A Bachelor’s in Business/Marketing and 4+ years in marketing are required, with emphasis on data-driven decision making.