Lifecycle Marketing Manager — Member Retention & Engagement

AAA Hoosier Motor Club; Indianapolis (IN); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health / Dental / Vision benefits

Paid Time Off

Paid Holidays

Corporate Incentive Plan (CIP)

LTD & Basic Life Insurance

Service Anniversary Recognition

Free AAA Plus Membership

401k with company match

Company provided HSA dollars

Job summary

AAA Hoosier is seeking a data-driven marketer to own the member journey and all direct-to-member touches across email, text, direct mail, and app push. The role focuses on retention and renewal, deepening relationships with existing members and using segmentation to tailor messages at the right moment in the lifecycle.

The ideal candidate will manage marketing automation end-to-end, translate segment data into the right messages, and continuously test to improve retention and renewal outcomes.

Qualifications

• Bachelor's degree in Marketing or Information Systems.
• 5–7 years administering Salesforce Marketing Cloud or a comparable marketing automation platform.

Responsibilities

• Owns end-to-end member journey mapping across all channels with accountability for active engagement touchpoints.
• Plans and executes retention and renewal campaigns across email, text, direct mail, and app push.
• Writes and manages member-facing lifecycle content and copy.
• Applies right-time, right-message principles using segmentation to reduce churn and lift renewal.
• Administers Salesforce Marketing Cloud, SMS-Avagate, Logiforms with Avagate, and Dialpad as the tools that execute the strategy.
• Builds and maintains automated lifecycle campaign workflows, including onboarding sequences and renewal reminders.

Skills

Data-driven marketing

Marketing automation

Salesforce Marketing Cloud

Copywriting

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Information Systems

Tools

Salesforce Marketing Cloud

SMS-Avagate

Logiforms with Avagate

Dialpad

Job description

AAA Hoosier is seeking a data-driven marketer to own the member journey and all direct-to-member touches across email, text, direct mail, and app push. The role focuses on retention and renewal, deepening relationships with existing members and using segmentation to tailor messages at the right moment in the lifecycle.

The ideal candidate will manage marketing automation end-to-end, translate segment data into the right messages, and continuously test to improve retention and renewal outcomes.