Lifecycle Marketing Lead - B2B Retention & CRM

DoorDash Brazil; San Francisco (CA); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Paid time off and paid sick leave

Medical, dental, and vision benefits

11 paid holidays

Disability and basic life insurance

Mental health program

Job summary

DoorDash is seeking an Associate Manager of Retention Marketing to build CRM lifecycle programs for DoorDash for Business. You’ll collaborate with product, eng, operations, and marketing to improve adoption and activation via email, push, SMS, and in-app messages.

You’ll lead end-to-end campaigns, run experiments, analyze results, and work with cross-functional teams to drive retention at scale.

Qualifications

• 4-6+ years in marketing or growth; 3+ years in lifecycle, email, CRM, or retention marketing.
• Deep familiarity with CRM platforms and cross-channel execution.
• Strong test-and-learn orientation with structured experiments.
• Data-driven diagnosis of funnel issues and clear improvement plans.
• Excellent cross-functional collaboration with Product, Analytics, and Operations.
• High agency with ownership mindset to drive change.
• Familiarity with Sigma/Tableau for data visuals.
• Highly organized and dependable with ability to multi-task.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics.
• Personalize communications based on administrators and users’ needs.
• Execute end-to-end campaigns from strategy brief to launch.
• Lead channel communications strategy across programs, including testing and scaling.
• Drive creative reviews with designers and copywriters and identify target segments.
• Analyze campaign results and share regular performance reports.
• Align with partner teams to share best practices and insights.

Skills

Lifecycle marketing

CRM strategy

A/B testing

Data analysis

Cross-functional collaboration

Ownership mindset

Data visualization

Organization / multitasking

Education

Bachelor's degree or equivalent experience

Tools

Braze

Iterable

Salesforce Marketing Cloud

Sigma

Tableau

Job description

DoorDash is seeking an Associate Manager of Retention Marketing to build CRM lifecycle programs for DoorDash for Business. You’ll collaborate with product, eng, operations, and marketing to improve adoption and activation via email, push, SMS, and in-app messages.

You’ll lead end-to-end campaigns, run experiments, analyze results, and work with cross-functional teams to drive retention at scale.