Lifecycle Marketing Manager — Partner Acquisition & Nurture

ClassPass; New York (NY); Remote; GBP 60,000 - 90,000; Full time

Job summary

Playlist is seeking a Lifecycle Marketing Manager on our Partner Marketing team to own post-lead activities, nurture programs, and convert to signed partnerships.

You will work with Sales and MarTech to optimize the funnel, build targeted nurture journeys, and ensure data-driven decisions across email and SMS campaigns. This role emphasizes collaboration, experimentation, and tangible growth impact.

Qualifications

• B2B lifecycle/CRM/demand gen marketing in a sales-led funnel with proven nurture programs.

Responsibilities

• Own the partner acquisition funnel from lead to signed partner; track conversion and lead quality at every stage; identify drop-offs and reasons.
• Build and run lead nurture programs for new leads, uncontacted leads, and re-engagement; manage end-to-end campaigns including email, with SMS expansion where valuable.
• Collaborate with Sales on handoff, follow-up cadences and recycled leads; support Inbound Sales with email cadences.
• Own funnel tracking and data quality; partner with MarTech/RevOps on scoring, routing and attribution; consider platform migrations for nurture.
• Set up and run A/B tests across emails, landing pages, sequences, and offers to improve conversion step by step.
• Build reporting showing funnel performance, pipeline impact and lead quality by source (SEO/AEO, organic, paid, referral) using SQL and Hex; translate data into recommendations.

Skills

Lifecycle marketing

CRM

Demand generation

Email marketing

SQL

Analytics

A/B testing

Lead nurturing

Collaboration with Sales

Marketing automation

Tools

HubSpot

Braze

Salesforce Marketing Cloud

Marketo

Snowflake

Hex

Job description

Playlist is seeking a Lifecycle Marketing Manager on our Partner Marketing team to own post-lead activities, nurture programs, and convert to signed partnerships.

You will work with Sales and MarTech to optimize the funnel, build targeted nurture journeys, and ensure data-driven decisions across email and SMS campaigns. This role emphasizes collaboration, experimentation, and tangible growth impact.