Lifecycle Marketing Leader — Remote & Data-Driven Growth

Jobgether; United States; Remote; USD 84,000 - 97,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Remote-friendly working arrangement

401(k) with company match

Home office allowance

Job summary

Jobgether is seeking a Lifecycle Marketing Manager to design and scale consumer lifecycle programs across acquisition to retention in the United States. You will lead data-driven journeys, personalize experiences, and collaborate with Growth, Brand, Product, and Analytics teams to drive growth.

You will work with international teams to adapt campaigns for markets and explore AI-enabled marketing innovations to improve performance and efficiency.

Qualifications

• 5+ years in lifecycle marketing or related field.
• Strong knowledge of lifecycle marketing, CRM, email, and automation.
• Experience building consumer lifecycle programs from strategy to optimization.
• Ability to use data for segmentation, targeting, and personalization.
• Experience designing automated journeys and triggered communications.
• Familiarity with testing and optimization for campaigns.

Responsibilities

• Own strategy, development, and optimization of consumer lifecycle programs.
• Build audience segmentation, targeting, personalization, and automated journeys.
• Use data to identify opportunities for personalized experiences.
• Partner with Revenue Operations and Tech on platform capabilities and data needs.
• Manage lifecycle calendars, workflows, QA, deployment, and analysis.
• Establish a structured testing and optimization program for journeys.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

A/B testing

Cross-functional collaboration

Data analysis

Project management

Audience segmentation

Google Analytics

Education

Bachelor's degree

Tools

Sailthru

Microsoft Dynamics

Google Analytics

Job description

Jobgether is seeking a Lifecycle Marketing Manager to design and scale consumer lifecycle programs across acquisition to retention in the United States. You will lead data-driven journeys, personalize experiences, and collaborate with Growth, Brand, Product, and Analytics teams to drive growth.

You will work with international teams to adapt campaigns for markets and explore AI-enabled marketing innovations to improve performance and efficiency.