Lifecycle Marketing Pro - SaaS Nurture & Growth

Freshworks; San Mateo (CA); On-site; USD 123,000 - 152,000; Full time

Job summary

Freshworks is seeking a Lifecycle Marketing contributor to execute nurture campaigns across our Employee Experience product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always‑on and re‑engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches.

You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to

Qualifications

• 4–6+ years of experience in B2B email/lifecycle marketing at a SaaS company.
• Hands-on experience with marketing automation platforms (Marketo preferred).
• Familiarity with CRM systems (Salesforce) and lead scoring/routing.
• Working knowledge of HTML/CSS as it relates to email production.
• Analytical mindset with the ability to interpret campaign data.
• Experience partnering cross-functionally with content, demand gen, and sales.
• Knowledge of email deliverability and compliance (GDPR, CCPA).

Responsibilities

• Execute nurture campaigns across the EX product family, including always-on and re-engagement programs.
• Own and revamp underperforming programs with clear KPIs and reporting.
• Collaborate on journey-framework build-out with personalization and dynamic content.
• Coordinate hand-offs of leads with marketing and Sales/SDR for scoring thresholds.
• Align nurture messaging with each stage of the buyer journey.
• Monitor email and database health and report on program performance.

Skills

B2B email marketing

Lifecycle marketing

Marketing automation

CRM usage

HTML/CSS email

Data analysis

Cross-functional work

Tools

Marketo

Salesforce

Job description

Freshworks is seeking a Lifecycle Marketing contributor to execute nurture campaigns across our Employee Experience product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always‑on and re‑engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches.

You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to