Lifecycle Marketing Lead — Global SaaS Growth

Aquent (United States); Sunnyvale (CA); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Aquent has partnered with a global technology leader to drive lifecycle marketing for a world-class suite of business productivity tools. You will own end-to-end campaigns that convert trials, onboard users, and expand adoption for millions of users globally.

This role blends strategic campaign design with hands-on execution, coordinating HTML delivery, localization, and analytics to optimize engagement across a global business customer base.

Qualifications

• 4+ years of hands-on lifecycle/CRM/growth email marketing experience.
• Experience delivering large-scale campaigns to hundreds of thousands or millions of users.
• Strong understanding of experiment design and structured A/B/multivariate testing.

Responsabilités

• Manage end-to-end delivery of 4–5 multi‑touch or single‑touch email campaigns per month, from brief to deployment and results.
• Create, optimize and scale lifecycle communications for trial-to-paid conversion, onboarding, adoption, upgrades, and add-ons.
• Develop testing frameworks and run A/B/multivariate tests to improve engagement and conversion across segments.
• Collaborate with activation and program managers for HTML transcoding, localization and delivery; align messaging with product roadmaps.
• Coordinate with external agencies and internal tools to produce campaigns with fast turnaround.
• Review email assets in Figma to maintain strong visual identity and brand standards.

Connaissances

Lifecycle marketing

CRM marketing

Growth email marketing

A/B testing

Campaign management

Outils

Figma

Salesforce Marketing Cloud

Marketo

Description du poste

Aquent has partnered with a global technology leader to drive lifecycle marketing for a world-class suite of business productivity tools. You will own end-to-end campaigns that convert trials, onboard users, and expand adoption for millions of users globally.

This role blends strategic campaign design with hands-on execution, coordinating HTML delivery, localization, and analytics to optimize engagement across a global business customer base.