Lifecycle Growth Manager: Reactivation & Lead Gen

ClassPass; New York (NY); Remote; GBP 50,000 - 75,000; Full time

Job summary

Playlist is seeking a Lifecycle Marketing Manager (Leads & Reactivation) to design and execute programs that win back lapsed users and convert new leads through email, push, in-app, and SMS.

You will own the strategy and roadmap for reactivation, analyze engagement data, and run experiments across channels using Braze and in-house tools, collaborating with Product, Creative, Analytics, and Finance to boost activation and retention.

Qualifications

• 3+ years of experience in growth marketing or CRM.
• Experience owning lifecycle programs from strategy to execution.
• Strong analytical skills and a data-driven mindset.
• Experience designing testing strategies and optimizing campaigns.
• Proficient in Excel and basic SQL.
• Familiarity with Braze or similar lifecycle tools.
• Experience using Asana or JIRA for project management.

Responsibilities

• Own the strategy and roadmap for reactivating lapsed users and converting new leads via lifecycle channels including email, push, in-app, and SMS.
• Analyze engagement, cohort and customer data to uncover drivers of reactivation, lead conversion, and churn recovery.
• Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing.
• Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools.
• Design, run, and analyze A/B tests that improve KPIs such as reactivation rate and engagement.
• Define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders.
• Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high-impact growth initiatives.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Analytics

A/B testing

Project management

Excel

SQL basics

Tools

Braze

Asana

Jira

Excel

SQL

Job description

Playlist is seeking a Lifecycle Marketing Manager (Leads & Reactivation) to design and execute programs that win back lapsed users and convert new leads through email, push, in-app, and SMS.

You will own the strategy and roadmap for reactivation, analyze engagement data, and run experiments across channels using Braze and in-house tools, collaborating with Product, Creative, Analytics, and Finance to boost activation and retention.