Lifecycle Marketing Lead — Email & SMS Growth

Flex; New York (NY); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

Company equity

401(k) plan with company match

Unlimited paid time off

Parental leave

Job summary

Flex is a growth-stage FinTech headquartered in NYC, delivering flexible rent payments to help users manage recurring expenses. We are seeking a Manager, Lifecycle Marketing to lead email and SMS campaigns, optimize content, run A/B tests, and drive engagement across segments.

The role is hybrid, based in New York or San Francisco with on-site expectations 2–3 days per week; compensation is market-based with tiers for Tier 1 markets (NYC/Bay Area): $132,000–$165,000 USD.

Qualifications

• 5+ years of lifecycle marketing email and SMS campaign management.
• Experience with A/B testing and customer communication optimization.
• Proficiency with Braze or similar platforms and analytics tools.

Responsibilities

• Manage lifecycle email and SMS campaigns from concept to implementation.
• Develop compelling, high-converting email and SMS content.
• Lead A/B testing and customer segmentation to improve metrics.
• Collaborate with creative, content, sales and product teams.
• Craft data-driven strategies for engagement, acquisition, retention and reactivation.
• Ensure compliance with TCPA, GDPR, CAN-SPAM and related regulations.

Skills

Lifecycle marketing

A/B testing

Customer segmentation

Data analysis

Cross-functional collaboration

Tools

Braze

Analytics software

Campaign QA

Job description

Flex is a growth-stage FinTech headquartered in NYC, delivering flexible rent payments to help users manage recurring expenses. We are seeking a Manager, Lifecycle Marketing to lead email and SMS campaigns, optimize content, run A/B tests, and drive engagement across segments.

The role is hybrid, based in New York or San Francisco with on-site expectations 2–3 days per week; compensation is market-based with tiers for Tier 1 markets (NYC/Bay Area): $132,000–$165,000 USD.