Lifecycle Marketing Manager - Merchandising & Partnerships

HelloFresh; Berlin (NH); Hybrid; USD 67,000 - 101,000; Full time

Benefits offered by this job

HelloFresh pension scheme

Box discounts

Corporate benefits

Language courses budget

Sabbatical options

Job summary

HelloFresh is seeking a Lifecycle Marketing Manager for our Mature Customer Marketing team in Berlin to own the lifecycle strategy for merchandising or partnerships & retail media. You will partner with CRM, Product Marketing, Tech and local teams to design and scale programs that keep customers engaged with their subscription.

You’ll lead end-to-end campaigns, adapt global strategies for 30 markets, and use data to optimize performance.

Qualifications

• Experience coordinating campaigns across many cross-functional stakeholders (CRM Operations, Creative, Tech, local teams).
• Ability to translate marketing objectives into clear briefs for creative teams.
• Experience bridging lifecycle marketing thinking with commercial opportunities.
• 1–2 years in CRM, lifecycle marketing, product marketing or similar in subscription/e-commerce/FMCG.

Responsibilities

• Own the lifecycle strategy deployment for your topic area and translate it into programs and campaigns.
• Partner with Product Marketing, Physical Product and Tech to improve customer experience and support topic goals.
• Brief campaigns end-to-end to CRM Operations and Creative teams, ensuring messaging and execution meet standards.
• Collaborate with local market teams across 30 markets to balance global consistency with local relevance.
• Use data to test, measure and optimize campaign performance.
• Track health of your topic area and flag risks and opportunities to the Customer Engagement team.
• Support cross-topic initiatives as needed.

Skills

Project management

Creative briefing

Commercial acumen

CRM experience

Lifecycle marketing

Data-driven

Multitasking

English fluency

Education

Bachelor’s degree in Marketing or related field

Job description

HelloFresh is seeking a Lifecycle Marketing Manager for our Mature Customer Marketing team in Berlin to own the lifecycle strategy for merchandising or partnerships & retail media. You will partner with CRM, Product Marketing, Tech and local teams to design and scale programs that keep customers engaged with their subscription.

You’ll lead end-to-end campaigns, adapt global strategies for 30 markets, and use data to optimize performance.