Principal Marketing Analytics Leader: Strategy & Growth

HelloFresh; Berlin (NH); On-site; USD 103,000 - 148,000; Full time

Benefits offered by this job

Pension scheme

Berlin relocation support

Hybrid work model

HelloFresh box discounts

Annual learning budget

German language learning budget

HelloFresh Academy

Mental health support

Transportation perks

Headspace access

Spill platform access

Sabbatical leave

Job summary

HelloFresh in Berlin seeks a Principal Marketing Analyst to lead the CRM analytics strategy, bridge data ecosystems, and craft measurable roadmaps. You will own measurement frameworks, build scalable dashboards, and mentor analysts while collaborating with Marketing and Growth to optimize churn, lifecycle and ROI.

Bring 7+ years in analytics, strong SQL/BigQuery, Python, and data visualization skills. This role emphasizes storytelling to executives and driving global budget decisions through

Qualifications

• 7+ years of experience in Customer/Marketing Analytics, including retention metrics, A/B testing and analytics for fast-paced B2C or subscription businesses.
• Strong SQL and data modeling skills with deep experience in BigQuery and large datasets.
• Proficiency in Python and Excel for analysis, automation, and reporting, plus familiarity with AI tools (e.g., ChatGPT, Claude, Copilot).
• Experience with data visualization tools (Tableau/Looker/Google Data Studio) and presenting clear insights to non-technical stakeholders.
• Solid statistical skills: regression, clustering, time series, and turning ambiguous problems into decisions.
• Collaborative mindset and a focus on solving engagement/retention challenges through data.
• Ability to scope, prioritize and deliver impactful analytics solutions with rigor and speed.
• Excellent communication skills to defend data-driven recommendations at executive level

Responsibilities

• Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks for global reactivation efforts.
• Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets to uncover churn patterns.
• Design and analyze rigorous A/B tests and lift studies to ground marketing strategies in ROI.
• Lead integration of AI and automation to build scalable, self-service reporting assets.
• Develop automated reporting and dashboards to democratize data access.
• Advocate for technical excellence by standardizing data schemas and mentoring analysts in SQL/Python.
• Translate complex statistics into executive narratives influencing strategy and budgets.
• Work with cross-functional teams to analyze customer lifecycle data and provide actionable recommendations

Skills

CRM analytics

SQL

Python

A/B testing

Data storytelling

Data visualization

Executive communication

Lifecycle analytics

Tools

BigQuery

Tableau

Looker

Google Data Studio

Excel

Job description

HelloFresh in Berlin seeks a Principal Marketing Analyst to lead the CRM analytics strategy, bridge data ecosystems, and craft measurable roadmaps. You will own measurement frameworks, build scalable dashboards, and mentor analysts while collaborating with Marketing and Growth to optimize churn, lifecycle and ROI.

Bring 7+ years in analytics, strong SQL/BigQuery, Python, and data visualization skills. This role emphasizes storytelling to executives and driving global budget decisions through