Lifecycle Marketing Manager (all genders)

HelloFresh; Berlin (NH); Hybrid; USD 67,000 - 101,000; Full time

Benefits offered by this job

HelloFresh pension scheme

Box discounts

Corporate benefits

Language courses budget

Sabbatical options

Job summary

HelloFresh is seeking a Lifecycle Marketing Manager for our Mature Customer Marketing team in Berlin to own the lifecycle strategy for merchandising or partnerships & retail media. You will partner with CRM, Product Marketing, Tech and local teams to design and scale programs that keep customers engaged with their subscription.

You’ll lead end-to-end campaigns, adapt global strategies for 30 markets, and use data to optimize performance.

Qualifications

• Experience coordinating campaigns across many cross-functional stakeholders (CRM Operations, Creative, Tech, local teams).
• Ability to translate marketing objectives into clear briefs for creative teams.
• Experience bridging lifecycle marketing thinking with commercial opportunities.
• 1–2 years in CRM, lifecycle marketing, product marketing or similar in subscription/e-commerce/FMCG.

Responsibilities

• Own the lifecycle strategy deployment for your topic area and translate it into programs and campaigns.
• Partner with Product Marketing, Physical Product and Tech to improve customer experience and support topic goals.
• Brief campaigns end-to-end to CRM Operations and Creative teams, ensuring messaging and execution meet standards.
• Collaborate with local market teams across 30 markets to balance global consistency with local relevance.
• Use data to test, measure and optimize campaign performance.
• Track health of your topic area and flag risks and opportunities to the Customer Engagement team.
• Support cross-topic initiatives as needed.

Skills

Project management

Creative briefing

Commercial acumen

CRM experience

Lifecycle marketing

Data-driven

Multitasking

English fluency

Education

Bachelor’s degree in Marketing or related field

Job description

The role

For our global Mature Customer Marketing team in Berlin, we are looking for a Lifecycle Marketing Manager to own the lifecycle strategy for one these topics: merchandising, or partnerships & retail media.

The Mature Customer Marketing team sits within the HelloFresh Group’s Global Customer Lifecycle organization. Our mission is simple: keep active customers active, and make sure they get the most out of their subscription — across our 6 brands, 18 countries and 30 markets.

As a Lifecycle Marketing Manager, you’ll be a critical link between strategy and execution, partnering closely with CRM, Product Marketing, Physical Product, Tech and local marketing teams to design, brief and scale programs that keep our customers engaged with their subscription.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Own the lifecycle strategy deployment for your topic area and translate it into programs and campaigns that keep customers engaged with their subscription
• Partner with Product Marketing, Physical Product and Tech to spot opportunities that improve the customer experience and support your topic’s goals
• Brief campaigns end-to-end to CRM Operations and Creative teams, ensuring messaging, targeting and execution meet our lifecycle and brand standards
• Work with local market teams across our 30 markets to adapt and roll out global strategy, balancing consistency with local relevance
• Use data to test, measure and continuously optimize campaign performance
• Track and report on the health of your topic area, flagging risks and opportunities to the wider Customer Engagement team
• Support cross-topic initiatives across the team as needed

What you’ll bring

• Project management skills, with experience managing campaigns across a high number of cross-functional stakeholders, including CRM Operations, Creative, Tech, and local teams.
• Strong creative briefing skills — experience translating marketing objectives, audience insights, and messaging needs into clear, inspiring briefs that give creative teams the direction and context needed to deliver strong work.
• Commercial acumen — experience operating in a commercial function (not necessarily CRM), with the ability to bridge lifecycle marketing thinking with commercial opportunities.
• A successful experience (1-2 years) in CRM, lifecycle marketing, product marketing or a similar role, ideally in a subscription, e-commerce or FMCG environment
• An analytical mindset — comfortable using data to inform decisions and optimize campaigns
• Ability to manage multiple priorities independently, across global and local stakeholders
• Fluent in English; notions of German, French, Dutch, Swedish, Norwegian or Danish is a plus
• Bachelor’s degree in Marketing, Business or a related field

What we offer

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
• Enjoy savings on your weekly HelloFresh box.
• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.
• Recharge with sabbatical leave options in addition to standard time off.
• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.
• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.