Lifecycle Marketing Manager — Email, SMS & Push

Crate & Barrel; Chicago (IL); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Paid time off

Merchandise discount

Tuition reimbursement

Wellness programs

EAP resources

Job summary

Crate & Barrel in Illinois seeks a Lifecycle Marketing Specialist to plan and execute triggered lifecycle campaigns across email, SMS, and push notifications. You will manage creative briefs, production, and performance analytics to optimize engagement.

This on-site role (Mon–Thu in Northbrook, IL) offers Friday remote work and supports Crate & Kids US & Canada initiatives, Baby Registry, and related programs.

Qualifications

• Deep understanding of email, SMS, and push marketing strategy and deliverability.
• Experience with ESPs and CAN‑SPAM/CASL compliance.
• Familiarity with customer journeys for families and baby registries.
• Ability to interpret metrics and run inflation tests to drive performance.

Responsibilities

• Lead end-to-end campaign workflow across email, SMS, and push.
• Support evolution of triggered strategy for Crate & Kids (US & Canada).
• Collaborate with Tech and Creative teams on dynamic templates and recommendations.
• Track and report campaign performance; execute A/B tests to optimize results.
• Maintain cross-channel messaging consistency for Crate & Kids promotions and triggers.
• Launch segmented triggered lifecycle campaigns (Baby Registry, New Parent, Age & Stage).
• Stay current with best practices and opportunities in email, SMS, and push.

Skills

Lifecycle & Digital Channel Expertise

Audience & Segment Awareness

Data & Analytic Mindset

Cross‑Functional Project Management

Communication & Collaboration

Education

Bachelor’s Degree or relevant work experience

Tools

Salesforce Marketing Cloud (SFMC)

Job description

Crate & Barrel in Illinois seeks a Lifecycle Marketing Specialist to plan and execute triggered lifecycle campaigns across email, SMS, and push notifications. You will manage creative briefs, production, and performance analytics to optimize engagement.

This on-site role (Mon–Thu in Northbrook, IL) offers Friday remote work and supports Crate & Kids US & Canada initiatives, Baby Registry, and related programs.