Associate Marketing Manager, Lifecycle Triggers & Personalization

Crate & Barrel; Chicago (IL); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Paid time off

Merchandise discount

Tuition reimbursement

Wellness programs

EAP resources

Job summary

Crate & Barrel in Illinois seeks a Lifecycle Marketing Specialist to plan and execute triggered lifecycle campaigns across email, SMS, and push notifications. You will manage creative briefs, production, and performance analytics to optimize engagement.

This on-site role (Mon–Thu in Northbrook, IL) offers Friday remote work and supports Crate & Kids US & Canada initiatives, Baby Registry, and related programs.

Qualifications

• Deep understanding of email, SMS, and push marketing strategy and deliverability.
• Experience with ESPs and CAN‑SPAM/CASL compliance.
• Familiarity with customer journeys for families and baby registries.
• Ability to interpret metrics and run inflation tests to drive performance.

Responsibilities

• Lead end-to-end campaign workflow across email, SMS, and push.
• Support evolution of triggered strategy for Crate & Kids (US & Canada).
• Collaborate with Tech and Creative teams on dynamic templates and recommendations.
• Track and report campaign performance; execute A/B tests to optimize results.
• Maintain cross-channel messaging consistency for Crate & Kids promotions and triggers.
• Launch segmented triggered lifecycle campaigns (Baby Registry, New Parent, Age & Stage).
• Stay current with best practices and opportunities in email, SMS, and push.

Skills

Lifecycle & Digital Channel Expertise

Audience & Segment Awareness

Data & Analytic Mindset

Cross‑Functional Project Management

Communication & Collaboration

Education

Bachelor’s Degree or relevant work experience

Tools

Salesforce Marketing Cloud (SFMC)

Job description

We inspire purpose-filled living that brings beauty and quality to the modern home. Together, we achieve. Associates across our business drive results, innovate, and inspire. Drawn together by our shared values and passion for our customers and our brands, we deliver home furnishings that are expertly designed, responsibly sourced, and bring timeless style and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too.

Responsible for planning and executing triggered lifecycle campaigns (email, SMS, and push notifications) for Crate & Kids. Manages the creative briefing and campaign production process, delivers performance analytics, and optimizes cross‑channel performance to drive customer engagement and loyalty.

This is an on‑site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

What you'll do

• Lead the end‑to‑end campaign workflow - from creative briefing and messaging strategy to development, testing, execution, and scheduled content refreshes (quarterly, bi‑annually, and annually) across email, SMS, and push notifications.
• Support Marketing Manager in the evolution of triggered strategy, implementation and maintenance of triggered lifecycle content for Crate & Kids (US and Canada).
• Partner with Technology and Creative teams to set up, test, and render dynamic creative templates and product recommendation modules tailored to key Crate & Kids customer segments (e.g., Baby Registry, Age & Stage, Expecting Parents).
• Track, analyze, and report on weekly and monthly campaign performance; execute A/B test plans to continually optimize engagement, conversions, and lifecycle performance.
• Help maintain cross‑channel messaging consistency specifically for Crate & Kids product promotions, Baby Registry triggers, and store/outlet communications.
• Collaborate with program managers to launch segmented triggered lifecycle campaigns for Baby Registry, Kids Design Services, Age & Stage triggers, New Parent triggers and others.
• Stay up to date on email, SMS, and push notification best practices and research the competitive landscape to identify new opportunities.
• Execute Outlet lifecycle communications, including openings, relocations, and ongoing weekly support.

What you'll bring to the table

• Lifecycle & Digital Channel Expertise: Deep understanding of email, SMS, and mobile push marketing strategy, deliverability standards, and consumer engagement best practices.
• ESP & Technical Proficiency: Hands‑on experience with Salesforce Marketing Cloud (SFMC) or major enterprise ESPs, including dynamic content setup and CAN‑SPAM/CASL compliance.
• Audience & Segment Awareness: Strong familiarity with parent and family demographics, child growth/milestone lifecycles, and baby registry customer journeys.
• Data & Analytical Mindset: Skilled at interpreting campaign metrics, executing A/B test plans, and converting data insights into performance optimizations.
• Cross‑Functional Project Management: Proven ability to manage production workflows with creative and tech teams, balance competing priorities, and deliver projects on schedule.
• Communication & Collaboration: Exceptional interpersonal and written communication skills with a diplomatic, team‑oriented approach.

Qualifications

• Bachelor’s Degree or relevant work experience required.
• 3+ years of relevant marketing experience.
• Experience managing email/SMS channels/programs.
• Experience using ESP tools - Salesforce Marketing Cloud preferred.
• Retail experience preferred.

Compensation & Benefits

Starting Rate: $60,000.00 - $75,000.00. Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.

• Medical/Dental/Vision.
• Life insurance and Disability.
• Retirement and 401(k) match.
• Paid time off, wellness time and volunteer time.
• Merchandise discount and EAP resources.
• Tuition Reimbursement.

Equal Opportunity & Diversity Statement

The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.

The Company participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the US.

State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Job Applicant Privacy: For details about how the Company collects and uses your personal information, please see our Job Applicant Privacy & Communications Notice.

Questions? Please reach out to [e-mail].