Lifecycle Marketing Manager: Email, SMS & Loyalty

INSA CT Retail II LLC; New Haven (CT); On-site; USD 86,000 - 131,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k) with company match

Paid time off

Employee assistance program

Job summary

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across email, SMS, and push channels. You will build automations, segments, and campaigns to turn shoppers into repeat customers and help grow our loyalty program across dispensary locations.

Working closely with the Head of Digital Marketing and the broader team, you will set lifecycle strategy, execute end-to-end campaigns, test with A/B experiments, and report on performance

Qualifications

• 5+ years of lifecycle, CRM, retention, or email/SMS marketing ownership.
• Hands-on ownership of campaigns and automations.
• Experience building multi-step automated flows and segmentation strategies.
• Experience managing SMS marketing programs with compliance considerations.
• Data-driven with ability to interpret performance metrics to support strategy.
• Strong project management in a fast-paced multi-state retail environment.

Responsibilities

• Own lifecycle channels end-to-end: Build and manage email, SMS, and push marketing as an integrated system.
• Design, launch, and optimize automated flows across the customer lifecycle.
• Develop and refine segmentation strategies to ensure timely messaging.
• Map and optimize the journey from first-time visitor to acquisition, activation, retention, reactivation, and advocacy.
• Grow the loyalty program: enrollments and engagement across locations.
• Run A/B tests on digital communications and translate results into improvements.
• Report on key lifecycle metrics and provide actionable recommendations.
• Maintain list health and compliance with regulations and platform best practices.
• Collaborate with digital, brand/creative, and retail teams to align campaigns.
• Perform other duties as assigned.

Skills

Lifecycle marketing

CRM retention

Email marketing

SMS marketing

Push marketing

Segmentation

Automation

A/B testing

Analytics

Project management

Education

BA/BS or equivalent

Tools

Marketing automation platform

Sales fulfillment software

MS Excel

Job description

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across email, SMS, and push channels. You will build automations, segments, and campaigns to turn shoppers into repeat customers and help grow our loyalty program across dispensary locations.

Working closely with the Head of Digital Marketing and the broader team, you will set lifecycle strategy, execute end-to-end campaigns, test with A/B experiments, and report on performance