Lifecycle Marketing Lead: Email, SMS & Loyalty Growth

Renew Cannabis Co.; New Haven (CT); On-site; USD 86,000 - 131,000; Full time

Benefits offered by this job

Medical with telemedicine

Dental and vision

401(k) with company match

Paid time off

Paid holidays

Paid bereavement

Life and disability coverage

Employee assistance program

Pet insurance

Job summary

Insa Cannabis seeks a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across our multi-state dispensaries. You will drive email, SMS, and push programs, build automations, segments, and campaigns that turn shoppers into repeat customers and advocates.

You will lead the loyalty program, collaborating with the Head of Digital Marketing and broader team, and execute end-to-end lifecycle initiatives from segmentation logic to performance reporting while

Qualifications

• Must be at least 21 years of age.
• BA/BS or equivalent with 5+ years in lifecycle, CRM, retention, or email/SMS marketing.
• Experience building multi-step automated flows and segmentation strategies.
• Experience managing SMS marketing programs, including compliance considerations.
• Data-driven with ability to pull and interpret performance metrics.
• Strong project management and juggling multiple campaigns.
• Comfortable in a fast-paced, multi-state retail environment.
• Able to work independently and as part of a team.
• Must pass a background check per state regulations.
• Proficiency in Excel and MS Office Suite.
• Reliable transportation.
• Cannabis industry advertising restrictions knowledge.

Responsibilities

• Own lifecycle channels end-to-end: Build and manage email, SMS, and push notifications as an integrated system.
• Build and maintain automations: Design, launch, and optimize automated flows across the lifecycle.
• Segment the customer base: Develop segmentation strategies for timely messaging.
• Manage the full customer lifecycle: Map and optimize journey from first visit to advocacy.
• Grow the loyalty program: Lead enrollment and engagement with rewards across stores.
• Test and optimize: Run A/B tests and apply learnings to campaigns.
• Report on performance: Track metrics and translate results into recommendations.
• Maintain list health and compliance: Ensure opt-in/out and cannabis advertising compliance.
• Collaborate cross-functionally: Align campaigns with calendars and store priorities.
• Perform other duties as assigned.

Skills

21+ years old

Lifecycle marketing

Automation & segments

SMS marketing

Data-driven decisions

Project management

Retail multi-state environment

Ambiguity tolerance

Excel skills

Independent & team work

Background check ready

Cannabis advertising compliance

Education

BA/BS or equivalent

Job description

Insa Cannabis seeks a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across our multi-state dispensaries. You will drive email, SMS, and push programs, build automations, segments, and campaigns that turn shoppers into repeat customers and advocates.

You will lead the loyalty program, collaborating with the Head of Digital Marketing and broader team, and execute end-to-end lifecycle initiatives from segmentation logic to performance reporting while