Lifecycle Marketing Manager

INSA, LLC

Shamokin Dam (Snyder County)

On-site

USD 86,000 - 131,000

Full time

8 hours ago

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Benefits offered by this job

Medical

Telemedicine

FSA/HSA

Life/Disability

EAP

401(k) match

Paid time off

Paid holidays

Job summary

INSA Cannabis in Shamokin Dam, PA, is seeking a Lifecycle Marketing Manager to own the customer journey across email, SMS, and push channels from first visit to loyal advocate.

You will build automations, segments, and campaigns, lead the loyalty program, and collaborate with the Head of Digital Marketing to execute strategy end-to-end.

This hands-on role requires 5+ years in lifecycle/CRM marketing, a data-driven mindset, and comfort with a fast-paced, multi-state cannabis retail environment.

Qualifications

5+ years in lifecycle, CRM, retention, or email marketing with hands-on campaigns.
Experience building multi-step automations and segmentation in a marketing platform.
Experience managing SMS marketing and compliance.

Responsibilities

Own lifecycle channels end-to-end: email, SMS, and push.
Design, launch, and optimize automated flows across the customer lifecycle.
Develop segmentation strategies to target the right customers at the right time.
Map and optimize the customer journey from first visit to acquisition, activation, retention, reactivation, and advocacy.
Grow enrollment and engagement in the loyalty program across dispensary locations.
Run A/B tests on digital communications and optimize based on results.
Track and report on lifecycle metrics and provide actionable recommendations.
Ensure sending practices and opt-in/opt-out compliance with regulations and best practices.
Collaborate with digital, brand/creative, and retail teams on calendars and promotions.
Travel up to 50-60% may be required.

Skills

Lifecycle marketing

CRM

Email marketing

SMS marketing

Push notifications

Segmentation

Loyalty programs

Data analysis

A/B testing

Project management

Microsoft Excel

Education

BA/BS or equivalent

Tools

Marketing automation platform

CRM systems

Job description

Location 178 E. 11th Ave,Shamokin Dam, PA, 17876,United States
Job Category cannabis, marketing, lifecycle marketing

Description

Position Summary

The Lifecycle Marketing Manager will own the customer journey from first visit to loyal advocate. This role is the driving force behind our email, SMS, and push marketing programs: building the automations, segments, and campaigns that turn one-time shoppers into repeat customers, repeat customers into evangelists, and winning back customers who have drifted away. This position will help lead our loyalty program, working to grow enrollment and deepen engagement across our dispensary locations.

This is a hands-on, builder role and the primary owner of our lifecycle channels, working closely with the Head of Digital Marketing and broader marketing team to set strategy and then executing it end-to-end, from segmentation logic to building campaigns and automations to performance reporting.

Responsibilities & Duties

Own lifecycle channels end-to-end: Build and manage email, SMS, and push notification marketing as an integrated system, ensuring consistent messaging and cadence across all three.

Build and maintain automations : Design, launch, and continuously optimize automated flows across the customer lifecycle.

Segment the customer base: Develop and refine segmentation strategies to ensure the right message reaches the right customer at the right time.

Manage the full customer lifecycle: Map and optimize the journey from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, and ultimately evangelism/advocacy , identifying moments where targeted lifecycle marketing can shift behavior.

Grow the loyalty program: Serve as the marketing team's point person for the loyalty program, partnering cross-functionally to grow enrollment, increase engagement with rewards, and identify new ways to make the program a retention driver.

Test and optimize : Run A/B tests on digital communications and use results to continuously improve.

Report on performance: Track and report on key lifecycle metrics and translate results into recommendations.

Maintain list health and compliance: Ensure sending practices, opt-in/opt-out processes, and messaging comply with applicable regulations (including cannabis-industry-specific advertising restrictions) and platform/carrier best practices.

Collaborate cross-functionally: Partner with the digital, brand/creative, and retail teams to align lifecycle campaigns with broader marketing calendars, promotions, and store-level priorities.

Perform other duties as assigned.

Qualifications & Skills

Must be at least 21 years of age.

Preferred BA/BS or equivalent with 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, with direct hands-on ownership of campaigns and automations.

Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.

Experience managing SMS/text marketing programs, including compliance considerations.

A track record of using data to drive decisions; comfortable pulling and interpreting performance metrics to support strategy.

Strong project management skills; able to juggle multiple campaigns, automations, and stakeholders simultaneously.

Comfortable working in a fast-paced, multi-state retail environment where priorities can shift quickly.

Comfortable with ambiguity. This is an early-stage function where you'll refine existing automations and processes, while also building new ones.

Proficiency in sales fulfillment software and Microsoft Office Suite (especially Excel).

Ability to work independently and as part of a team in a fast-paced environment.

Must have reliable transportation.

Must be able to pass a background check in accordance with state regulations.

Dependability & Flexibility

Interpersonal Communication

Results Focused

Behave in a manner that is positive, productive, cooperative, and encourages teamwork.

Physical Requirements

Sitting, standing, and walking for several hours at a time

Ability to travel by car may be required

Close visual acuity needed to read and write documents on a computer screen

Manual dexterity needed to type on a computer

Speaking and hearing required when conducting presentations or making sales calls

General office environment when reporting to administrative office location

Exposure to changing weather conditions while traveling depending on season

Occasional exposure to cannabis odor when visiting grow facilities.

Occasional weekend work to attend trade shows and events is required .

T ravel for trade shows, sales calls, and meetings – up to 50-60% of the time.

N ote: This job description is intended to provide a general overview of the position and does not encompass every task or responsibility that may be required .

Pay range: $ 86,400 .00 - $1 31,300 .00

Insa is a multi-state employer, and this is the company-wide pay range. Offers will be provided in accordance with state-specific minimum wage guidelines.

Summary

We are one of the fastest growing privately owned cannabis companies on the east coast with vertically integrated, multi-state operations. We currently operate medical and adult use dispensaries where we create the best possible customer experience through our passion for what we do. Our culture stems from our core concept: We sell cannabis for real life, and always have an open heart and mind to all.

Come join us at Insa Cannabis, where we're in the business of making your day better!

Insa provides a generous benefits package to all full-time employees, including: