Lifecycle Marketing Manager

Renew Cannabis Co.; New Haven (CT); On-site; USD 86,000 - 131,000; Full time

Benefits offered by this job

Medical with telemedicine

Dental and vision

401(k) with company match

Paid time off

Paid holidays

Paid bereavement

Life and disability coverage

Employee assistance program

Pet insurance

Job summary

Insa Cannabis seeks a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across our multi-state dispensaries. You will drive email, SMS, and push programs, build automations, segments, and campaigns that turn shoppers into repeat customers and advocates.

You will lead the loyalty program, collaborating with the Head of Digital Marketing and broader team, and execute end-to-end lifecycle initiatives from segmentation logic to performance reporting while

Qualifications

• Must be at least 21 years of age.
• BA/BS or equivalent with 5+ years in lifecycle, CRM, retention, or email/SMS marketing.
• Experience building multi-step automated flows and segmentation strategies.
• Experience managing SMS marketing programs, including compliance considerations.
• Data-driven with ability to pull and interpret performance metrics.
• Strong project management and juggling multiple campaigns.
• Comfortable in a fast-paced, multi-state retail environment.
• Able to work independently and as part of a team.
• Must pass a background check per state regulations.
• Proficiency in Excel and MS Office Suite.
• Reliable transportation.
• Cannabis industry advertising restrictions knowledge.

Responsibilities

• Own lifecycle channels end-to-end: Build and manage email, SMS, and push notifications as an integrated system.
• Build and maintain automations: Design, launch, and optimize automated flows across the lifecycle.
• Segment the customer base: Develop segmentation strategies for timely messaging.
• Manage the full customer lifecycle: Map and optimize journey from first visit to advocacy.
• Grow the loyalty program: Lead enrollment and engagement with rewards across stores.
• Test and optimize: Run A/B tests and apply learnings to campaigns.
• Report on performance: Track metrics and translate results into recommendations.
• Maintain list health and compliance: Ensure opt-in/out and cannabis advertising compliance.
• Collaborate cross-functionally: Align campaigns with calendars and store priorities.
• Perform other duties as assigned.

Skills

21+ years old

Lifecycle marketing

Automation & segments

SMS marketing

Data-driven decisions

Project management

Retail multi-state environment

Ambiguity tolerance

Excel skills

Independent & team work

Background check ready

Cannabis advertising compliance

Education

BA/BS or equivalent

Job description

Position Summary

The Lifecycle Marketing Manager will own the customer journey from first visit to loyal advocate.This roleis thedriving force behind our email, SMS, and push marketing programs: building the automations, segments, and campaigns that turn one-time shoppers into repeat customers, repeat customers into evangelists, and winning back customers who have drifted away.This position willhelp lead our loyalty program, working togrowenrollment and deepen engagement across our dispensary locations.

This is a hands-on, builder roleandthe primary owner of our lifecycle channels, working closely with the Head of Digital Marketing and broader marketing team to set strategy and then executing it end-to-end, from segmentation logic to building campaigns and automations to performance reporting.

Responsibilities & Duties

• Own lifecycle channels end-to-end:Build and manage email, SMS, and push notification marketing as an integrated system, ensuring consistent messaging and cadence across all three.

• Build andmaintainautomations:Design, launch, and continuouslyoptimizeautomated flows across the customer lifecycle.

• Segment the customer base:Develop and refine segmentation strategies to ensure the right message reaches the right customer at the right time.

• Manage the full customer lifecycle:Map andoptimizethe journey from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, andultimately evangelism/advocacy,identifyingmoments where targeted lifecycle marketing can shift behavior.

• Grow the loyalty program:Serve as the marketing team's point person for the loyalty program, partnering cross-functionally to grow enrollment, increase engagement with rewards, andidentifynew ways to make the program a retention driver.

• Test andoptimize:Run A/B tests on digital communications and use results to continuously improve.

• Report on performance:Track and report on key lifecycle metrics and translate results into recommendations.

• Maintain list health and compliance:Ensure sending practices, opt-in/opt-out processes, and messagingcomply withapplicable regulations (including cannabis-industry-specific advertising restrictions) and platform/carrier best practices.

• Collaborate cross-functionally:Partner with the digital, brand/creative, and retail teams to align lifecycle campaigns with broader marketing calendars, promotions, and store-level priorities.

• Perform other duties as assigned.

Qualifications & Skills

• Must be at least 21 years ofage.

• Preferred BA/BS or equivalent with5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, with direct hands-on ownership of campaigns and automations.

• Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.

• Experience managing SMS/text marketing programs, including compliance considerations.

• A track recordof using data to drive decisions; comfortable pulling and interpreting performance metrics to support strategy.

• Strong project management skills; able to juggle multiple campaigns, automations, and stakeholders simultaneously.

• Comfortable working in a fast-paced, multi-state retail environment where priorities can shift quickly.

• Comfortable with ambiguity. This is an early-stage function whereyou'llrefine existing automations and processes, while also building new ones.

• Proficiencyin sales fulfillment software and Microsoft Office Suite (especially Excel).

• Ability to work independently and as part of a team in a fast-paced environment.

• Musthave reliable transportation.

• Must be able to pass a background checkin accordance withstate regulations.

Competencies

• Dependability & Flexibility

• Interpersonal Communication

• Results Focused

• Behave in a manner that is positive, productive, cooperative, and encourages teamwork.

Physical Requirements

• Sitting, standing, and walking for several hours at a time

• Ability to travel by carmay berequired

• Close visual acuity needed to read and write documents on a computer screen

• Manual dexterity needed to type on a computer

• Speaking and hearingrequiredwhen conducting presentations or making sales calls

Workplace Environment

• General office environment when reporting to administrative office location

• Exposure to changing weather conditions while traveling depending on season

• Occasional exposure to cannabis odor when visiting grow facilities.

• Occasional weekend workto attend trade shows and events isrequired.

• Travel fortrade shows, sales calls, and meetings - up to 50-60% of the time.

Note:

This job description is intended to provide a general overview of the position and does not encompass every task or responsibility that may berequired.

Pay range: $86,400.00 - $131,300.00

Insa is a multi-state employer, and this is the company-wide pay range. Offers will be providedin accordance withstate-specific minimum wage guidelines.

We are one of the fastest growing privately owned cannabis companies on the east coast with vertically integrated, multi-state operations. We currently operate medical and adult use dispensaries where we create the best possible customer experience through our passion for what we do. Our culture stems from our core concept: We sell cannabis for real life, and always have an open heart and mind to all.

Come join us at Insa Cannabis, where we're in the business of making your day better!

Insa provides a generous benefits package to all full-time employees, including:

• Medicalwith free telemedicine,dental, and vision
• Flexible spending and health savings accounts
• Life, disability, and other ancillary plans
• Employee assistance program
• Pet insurance
• 401(k) with company match
• Paid time off
• Paid holidays
• Paid bereavement

Part-time employees are eligible for:

• Employee assistance program
• Pet insurance
• 401(k) with company match
• Paid time off
• Paid holidays
• Paid bereavement

Insa is an E-Verify participant. For more information click on the links below: