Lifecycle Marketing Lead — Email, SMS & Loyalty Growth

Renew Cannabis Co.; Shamokin (Northumberland County); Hybrid; USD 86,000 - 131,000; Full time

Benefits offered by this job

Medical with telemedicine, dental, and

Vision

Flexible spending and health savings

Life, disability, and other plans

Employee assistance program

Pet insurance

401(k) with company match

Paid time off

Paid holidays

Paid bereavement

Job summary

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to advocate across email, SMS, and push channels. You will build automations, segments, and campaigns to turn one-time shoppers into repeat customers and advocates, while growing enrollment in the loyalty program across multi-state dispensaries.

You will lead end-to-end lifecycle marketing, collaborating with the Head of Digital Marketing to set strategy and execute from segmentation to reporting,

Qualifications

• 5+ years in lifecycle, CRM, retention, or email/SMS marketing with hands-on ownership of campaigns and automations.
• Experience building multi-step automated flows and segmentation strategies.
• Experience managing SMS/text marketing programs, including compliance considerations.
• Data-driven decision making; able to pull and interpret performance metrics.
• Strong project management; juggle multiple campaigns, automations, and stakeholders.

Responsibilities

• Own lifecycle channels end-to-end: Email, SMS, and push as an integrated system.
• Build and maintain automations: design, launch, optimize automated flows.
• Segment the customer base with refined strategies.
• Manage the full customer lifecycle from first visit to evangelism.
• Grow the loyalty program and enrollment; deepen engagement.
• Test and optimize campaigns with A/B testing and data insights.
• Report on performance and translate results into recommendations.
• Maintain list health and compliance with regulations including cannabis advertising.
• Collaborate cross-functionally with digital, brand/creative, and retail teams.
• Perform other duties as assigned.

Skills

Lifecycle marketing

CRM & retention

Email marketing

SMS marketing

Data-driven decisions

Project management

Marketing automation

Excel

Independent & team player

Reliable transportation

Education

BA/BS or equivalent

Tools

Marketing automation platform

ESP platform

Job description

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to advocate across email, SMS, and push channels. You will build automations, segments, and campaigns to turn one-time shoppers into repeat customers and advocates, while growing enrollment in the loyalty program across multi-state dispensaries.

You will lead end-to-end lifecycle marketing, collaborating with the Head of Digital Marketing to set strategy and execute from segmentation to reporting,