Lifecycle Marketing Manager — Email & SMS

provenskincare.com; United States; On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Flexible work environment

Unlimited paid time off

Employee discounts

Health insurance

Job summary

PROVEN is seeking a data‑driven CRM/Lifecycle Marketing Manager to own Noteworthy's email and SMS strategy end to end. You’ll design segmentation, testing, and forecasting to turn samplers into loyal customers, collaborating with senior leadership to align with brand and commercial goals.

The role requires 4–7 years in CRM, strong Klaviyo and Attentive skills, and a proven ability to scale post‑purchase programs.

Qualifications

• 4–7 years of CRM or lifecycle marketing experience in a DTC/e‑commerce setting.
• Hands-on Klaviyo and Attentive experience with building flows and segments.
• Strong storytelling and brand voice across channels.

Responsibilities

• Own email and SMS strategy for Noteworthy from planning to execution.
• Develop and maintain lifecycle architecture and post-purchase journeys.
• Lead segmentation, deliverability, and list health as part of system-wide strategy.
• Produce reporting on open/click rates, revenue per email, and subscriber growth.
• Collaborate with Brand Marketing and E‑commerce leads on targets and calendar.
• Execute hands-on; build and optimize campaigns and flows.

Skills

CRM marketing

Lifecycle marketing

Email marketing

SMS marketing

Klaviyo

Attentive

Data analysis

Segmentation

Copywriting

Cross-functional collaboration

Tools

Klaviyo

Attentive

Job description

PROVEN is seeking a data‑driven CRM/Lifecycle Marketing Manager to own Noteworthy's email and SMS strategy end to end. You’ll design segmentation, testing, and forecasting to turn samplers into loyal customers, collaborating with senior leadership to align with brand and commercial goals.

The role requires 4–7 years in CRM, strong Klaviyo and Attentive skills, and a proven ability to scale post‑purchase programs.