Lifecycle Marketing Manager: DTC Email & SMS Growth

parfumsworldwide; California; On-site; USD 95,000 - 130,000; Full time

Job summary

Dr. Squatch in Marina del Rey, CA is hiring a Lifecycle Marketing Manager to own the email and SMS flows that convert first-time buyers into subscribers and loyal customers. You will manage campaign calendars, welcome series, replenishment, winback, and subscription journeys, guiding audience segmentation and personalization.

Strong copy sensibility in a funny brand voice is essential. Work with studio on creative briefs, monitor deliverability, and define a testing roadmap to grow revenue per

Qualifications

• Lifecycle marketers with DTC experience at volume, Klaviyo-class platform fluency, strong analytical habits, and copy sensibility in a brand voice that runs funny.

Responsibilities

• Own email and SMS end to end: campaign calendars and flows, welcome, replenishment, winback, and subscription journeys, audience segmentation and personalization, creative briefs with the studio, deliverability health, and the testing roadmap that compounds revenue per recipient quarter after quarter.

Skills

DTC experience

Klaviyo fluency

Analytical mindset

Brand voice copywriting

Job description

• Lifecycle Marketing Manager: Dr. Squatch in LA

Lifecycle Marketing Manager: Dr. Squatch in LA

Full-Time

Dr. Squatch is hiring a Lifecycle Marketing Manager at its Marina del Rey headquarters to own the messages that turn first-time soap buyers into subscribers and cologne collectors. Scented products are natural repeat businesses, the bar runs out, the deodorant empties, the cologne becomes a signature, and lifecycle marketing is the machinery that captures that repeat, the retention economics behind the DTC playbook our online-selling coverage outlines.

About the Role

The Manager owns email and SMS end to end: campaign calendars and flows, welcome, replenishment, winback, and subscription journeys, audience segmentation and personalization, creative briefs with the studio, deliverability health, and the testing roadmap that compounds revenue per recipient quarter after quarter.

Who Should Apply

Lifecycle marketers with DTC experience at volume, Klaviyo-class platform fluency, strong analytical habits, and copy sensibility in a brand voice that runs funny. Full-time in Marina del Rey.