Lifecycle Marketing Manager: DTC Email & SMS Growth

Parfum Worldwide; California (MO); On-site; USD 95,000 - 130,000; Full time

Job summary

Dr. Squatch in Marina del Rey, CA is hiring a Lifecycle Marketing Manager to own the email and SMS flows that convert first-time buyers into subscribers and loyal customers. You will manage campaign calendars, welcome series, replenishment, winback, and subscription journeys, guiding audience segmentation and personalization.

Strong copy sensibility in a funny brand voice is essential. Work with studio on creative briefs, monitor deliverability, and define a testing roadmap to grow revenue per

Qualifications

• Lifecycle marketers with DTC experience at volume, Klaviyo-class platform fluency, strong analytical habits, and copy sensibility in a brand voice that runs funny.

Responsibilities

• Own email and SMS end to end: campaign calendars and flows, welcome, replenishment, winback, and subscription journeys, audience segmentation and personalization, creative briefs with the studio, deliverability health, and the testing roadmap that compounds revenue per recipient quarter after quarter.

Skills

DTC experience

Klaviyo fluency

Analytical mindset

Brand voice copywriting

Job description

Dr. Squatch in Marina del Rey, CA is hiring a Lifecycle Marketing Manager to own the email and SMS flows that convert first-time buyers into subscribers and loyal customers. You will manage campaign calendars, welcome series, replenishment, winback, and subscription journeys, guiding audience segmentation and personalization.

Strong copy sensibility in a funny brand voice is essential. Work with studio on creative briefs, monitor deliverability, and define a testing roadmap to grow revenue per