Growth Lead, Retention & Loyalty (DTC)

Dr. Squatch; California; Hybrid; USD 170,000 - 188,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with Squatch match

PTO

Healthy snacks

Job summary

Dr. Squatch is seeking an Associate Director of Retention & Loyalty to lead the health and growth of our direct-to-consumer customer base.

You will own subscription, loyalty, and lifecycle marketing as integrated levers to boost retention, LTV, and long-term revenue. You will be a strategic, analytically-driven leader, reporting to the Chief Digital Officer and managing a team of five across lifecycle, subscription, and loyalty functions in a hybrid role based in Marina Del Rey, CA.

Qualifications

• 8+ years in a high-performance environment (consulting, DTC ecommerce, consumer brand, or tech).
• Retention or subscription experience strongly preferred.
• Data-driven with ability to build models and translate data to strategy.
• Proven people manager who develops teams and drives results.
• Strategic thinker who communicates clearly to executives.
• Fluent with AI tools and able to integrate them into team workflows.
• Experience with DTC subscription, loyalty programs, and lifecycle tools is a plus.

Responsibilities

• Own the retention strategy for DTC business, aligning subscription, loyalty, and lifecycle marketing to maximize retention and LTV.
• Lead revamp of subscription and loyalty programs with Product and Growth teams.
• Oversee lifecycle marketing across email, SMS, and direct mail with a high-performing team.
• Own retention P&L, set targets, track performance, and report to finance/executive leadership.
• Partner with the Chief Digital Officer to synthesize data, insights, and trends into actionable recommendations.
• Build and develop a team of five, fostering rigor, ownership, and continuous improvement.
• Manage vendor relationships with Klaviyo, Recharge, Postscript, Postpilot, etc.

Skills

Retention strategy

Lifecycle marketing

Data-driven

People management

Looker BI tools

AI tools (Claude/ChatGPT)

DTC subscription

Klaviyo/Postscript/Recharge

Strategic communication

Tools

Klaviyo

Postscript

Recharge

Postpilot

Looker

Job description

Dr. Squatch is seeking an Associate Director of Retention & Loyalty to lead the health and growth of our direct-to-consumer customer base.

You will own subscription, loyalty, and lifecycle marketing as integrated levers to boost retention, LTV, and long-term revenue. You will be a strategic, analytically-driven leader, reporting to the Chief Digital Officer and managing a team of five across lifecycle, subscription, and loyalty functions in a hybrid role based in Marina Del Rey, CA.