Lifecycle marketing manager for academic research

Prolific; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Potential contract extension

Job summary

Prolific ищет специалиста по Lifecycle-маркетингу для управления программами активации и удержания в фреймворке freemium/paid и для оптимизации пути пользователя на ранних стадиях использования. Вы будете работать над сегментацией, триггерами и сообщениями, чтобы ускорить время до ценности и увеличить LTV.

Роль предполагает удаленную работу в рамках США, 3-месячный контракт с возможностью продления, конкурентную зарплату и совместную работу с командами Growth, Product и Customer Success.

Qualifications

• 5–7 лет опыта в lifecycle/CRM/retention или growth-маркетинге
• Опыт владения жизненным циклом freemium/free-trial/pay-as-you-go
• Опыт работы с HubSpot и аналогами
• Навыки проектирования экспериментов и анализа LTV

Responsibilities

• Аудит текущих программ жизненного цикла, сегментации и инструментов (HubSpot, Pendo, Hex).
• Сформировать приоритетную дорожную карту и метрики успеха совместно с Growth Marketing, Product и Customer Success.
• Разработать и запустить onboarding и activation кампании по email и в приложении (Pendo).
• Запуск кампаний по удержанию, пополнению и повторной активации пользователей.
• Определить PQL и expansion сигналы совместно с Sales/RevOps: поведенческие пороги, конверсия и передача в CRM.
• Начать структурированную программу экспериментов и документировать результаты.

Skills

Lifecycle marketing

CRM & retention

Growth marketing

Email/CRM platforms

Experiment design & analysis

Tools

HubSpot

Pendo

Appcues

Intercom

Braze

Customer.io

Iterable

Hex

Job description

Описание:

At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.

Задачи:

Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex) Map the self-serve journey by customer segment and identify the biggest activation and retention gaps Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success Ship at least one quick win, such as a fix to an existing onboarding email or in-app message Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process Start a structured experimentation programme across onboarding, email and in-app Report on results, learnings and experiment outcomes Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and

Требования:

5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company, with a track record of moving activation, retention or expansion metrics (not just sending campaigns) Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar) Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team Experience designing and running experiments, and knowing which results to trust Experience partnering with Sales/RevOps on PQL or usage-based handoff A clear communicator who can prioritise, push back and manage stakeholders without needing close supervision Comfortable with ambiguity in a small, high-output team

Условия:

This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.