Growth Marketing Manager

Optery; United States; Remote; USD 80.000 - 90.000; Vollzeit

Benefits dieser Stelle

Remote work

Paid time off

Zusammenfassung

Optery is seeking a senior IC to own lifecycle marketing end-to-end, including email, in-app messaging, and push notifications across the customer journey. You will design journeys, build campaigns, and lead experiments, with full ownership of strategy and execution.

The role requires 5+ years of hands-on experience in subscription marketing, strong copy and data skills, and experience with modern marketing automation platforms.

Qualifikationen

• 5+ years of hands-on lifecycle/CRM/retention or email marketing experience, ideally for subscription services.
• Fluency in modern marketing automation platforms including segmentation, triggered workflows, and templating languages like Liquid.
• Strong copy instincts and data-driven mindset with ability to define metrics, pull reports, and interpret results.

Aufgaben

• Own lifecycle marketing roadmap across activation, activation, retention, and expansion.
• Build, launch, and iterate automated campaigns and triggered flows in marketing automation platforms.
• Own in-app messaging and transactional communications with product and engineering.
• Develop segmentation and personalization using behavioral/account data and dynamic templating.
• Run A/B tests on sequences, subject lines, timing, and offers with clear holdouts and measurement.
• Collaborate with analytics to measure lifecycle performance and connect campaigns to revenue.

Kenntnisse

Lifecycle marketing

CRM

Retention

Email marketing

Marketing automation platforms

Tools

Customer.io

Iterable

Braze

Klaviyo

Jobbeschreibung

Описание

You'll own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey. This includes onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back. This is a senior IC role with full ownership of strategy and execution: you'll design the journeys, build the campaigns, write (or direct) the copy, run the experiments, and report on the results.

Задачи

Own the lifecycle marketing roadmap: map the customer journey and identify the highest-impact opportunities across activation, conversion, retention, and expansion Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (we use Customer.io; equivalents include Iterable, Braze, or Klaviyo) Own in-app messaging and transactional-adjacent communications in partnership with product and engineering Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email so channels complement rather than compete Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic Run a disciplined experimentation program: A/B tests on sequences, subject lines, timing, and offers, with clear holdouts and measurement Manage email deliverability, list hygiene, and suppression strategy to protect sender reputation Partner with analytics to instrument and measure lifecycle performance (we use Amplitude and connect campaigns to revenue outcomes Collaborate with paid acquisition, product, and support teams so messaging is coordinated across the entire customer experience

Требования

5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service. Fluency in a modern marketing automation platform (e.g., Customer.io, Iterable, Braze, Klaviyo) including segmentation, triggered workflows, and templating languages like Liquid Strong copy instincts: you can write clear, persuasive messaging and know when to test rather than debate Comfort with data: you can define your own metrics, pull your own reports, and interpret results honestly (SQL and product analytics experience are a plus) Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics) Experienced with AI and actively leveraging it in your current workflows A builder's mindset: you're energized by owning a function, not just executing tickets Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging Location While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Условия

Base salary: $80K - $90K Paid time off policy