Senior Lifecycle Growth Marketing Manager - Remote

Optery; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Remote work

Paid time off

Job summary

Optery is seeking a senior IC to own lifecycle marketing end-to-end, including email, in-app messaging, and push notifications across the customer journey. You will design journeys, build campaigns, and lead experiments, with full ownership of strategy and execution.

The role requires 5+ years of hands-on experience in subscription marketing, strong copy and data skills, and experience with modern marketing automation platforms.

Qualifications

• 5+ years of hands-on lifecycle/CRM/retention or email marketing experience, ideally for subscription services.
• Fluency in modern marketing automation platforms including segmentation, triggered workflows, and templating languages like Liquid.
• Strong copy instincts and data-driven mindset with ability to define metrics, pull reports, and interpret results.

Responsibilities

• Own lifecycle marketing roadmap across activation, activation, retention, and expansion.
• Build, launch, and iterate automated campaigns and triggered flows in marketing automation platforms.
• Own in-app messaging and transactional communications with product and engineering.
• Develop segmentation and personalization using behavioral/account data and dynamic templating.
• Run A/B tests on sequences, subject lines, timing, and offers with clear holdouts and measurement.
• Collaborate with analytics to measure lifecycle performance and connect campaigns to revenue.

Skills

Lifecycle marketing

CRM

Retention

Email marketing

Marketing automation platforms

Tools

Customer.io

Iterable

Braze

Klaviyo

Job description

Optery is seeking a senior IC to own lifecycle marketing end-to-end, including email, in-app messaging, and push notifications across the customer journey. You will design journeys, build campaigns, and lead experiments, with full ownership of strategy and execution.

The role requires 5+ years of hands-on experience in subscription marketing, strong copy and data skills, and experience with modern marketing automation platforms.