Lifecycle Marketing Manager

Yext; New York (NY); On-site; USD 121,000 - 181,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to join their Growth Marketing Team. This high-impact role involves developing and executing lifecycle marketing strategies to enhance customer engagement and drive business growth. Collaborating with cross-functional teams, you will optimize customer journeys and refine targeting strategies using advanced tools. If you have a passion for data-driven marketing and a knack for crafting compelling campaigns, this is an exciting opportunity to make a significant impact in a fast-paced environment.

Benefits

Medical, dental, and vision benefits

Life insurance

401(k) retirement plan

Vacation and sick leave

Equity (stock) based compensation

Variable pay programs based on performance

Qualifications

• 8+ years of experience in lifecycle marketing or demand generation.
• Strong writing skills for compelling channel content.
• Ability to interpret data and make data-informed decisions.

Responsibilities

• Develop and execute lifecycle marketing strategies for specific audiences.
• Optimize customer journey across email, digital, and other channels.
• Monitor effectiveness of marketing initiatives using KPIs.

Skills

Lifecycle Marketing

Marketing Automation

Data Analysis

Customer Engagement

Project Management

Communication Skills

Education

Bachelor’s Degree in a related field

Tools

Salesforce

6sense

Marketo

Hubspot

Google Sheets/Excel

Job description

2 weeks ago Be among the first 25 applicants

Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work!

As a member of the Growth Marketing Team, you will develop and execute lifecycle marketing strategies for specific audiences, using data-driven insights to optimize campaigns across email, digital, in-platform notifications, and other marketing channels. You’ll collaborate closely with cross-functional teams, including Product, Go-to-Market, Product Marketing, Brand, and more to deliver a seamless and effective customer journey.

This is a high-impact role where you’ll have the opportunity to define and refine Yext’s lifecycle marketing strategy, enhance customer engagement, and drive pipeline growth for the business.

What You'll Do

• Own and develop lifecycle marketing campaigns that drive customer acquisition, expansion, and retention.
• Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels.
• Become an expert on our target accounts through analysis using tools like 6sense and Salesforce to refine targeting and segmentation strategies.
• Collaborate on the execution of multi-channel marketing campaigns, including email, in-app notifications, social media, and partner channels to enhance customer engagement.
• Collaborate with Product and Marketing leads to define, manage, and execute comprehensive lifecycle marketing strategies for new and existing product initiatives and features.
• Collaborate closely with Field Marketing to refine lifecycle programs based on sales feedback and needs, ensuring programs address pipeline gaps and support revenue goals.
• Work closely with cross-functional teams to align lifecycle efforts with broader go-to-market strategies.
• Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline results/KPIs to inform strategy adjustments and optimize results.
  
  

What You Have

• Bachelor’s Degree in a related field
• 8+ years of experience in role or domain (lifecycle marketing, marketing automation, campaigns, or demand generation)
• 2+ years experience working in high-tech, B2B SaaS software or technology companies
• Experience enhancing customer engagement, conversion, and retention through lifecycle marketing tactics
• The ability to interpret data, draw insights, and make data-informed decisions
• Strong writing skills to create compelling channel content that conveys Yext’s value props
• Familiarity with marketing automation and/or ABM platforms like Marketo, Hubspot, 6sense, Demandbase, etc
• Experience with Google sheets/Excel are a must. Bonus points for experience or an appetite to learn tools such as Salesforce, Tableau, or Hockeystack
• Strong project management skills with the ability to manage multiple events simultaneously
• Excellent communication and interpersonal skills for effective collaboration with internal teams, clients, and external stakeholders
• Ability to thrive in a fast-paced, results-driven environment with a strong focus on meeting deadlines and achieving measurable outcomes
  
  

Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

Annual Base Pay Range: $121,000 USD - $181,000 USD

Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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