Product Marketing Manager IV

Russell Tobin; New York (NY); Remote; USD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager IV to lead marketing strategies and support feature launches. This role is pivotal in driving advertiser research initiatives and competitive analysis. The ideal candidate will have a strong background in go-to-market strategies and sales enablement, contributing to the company's success in a competitive landscape. If you are passionate about marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

Comprehensive healthcare coverage

401(k) retirement savings plan

Life & disability insurance

Employee assistance program

Identity theft protection

Legal support

Auto and home insurance

Pet insurance

Employee discounts with select vendors

Qualifications

• 10+ years of experience in product marketing or related fields.
• Strong background in researching consumer behavior and go-to-market strategies.

Responsibilities

• Conduct in-depth competitive analysis to identify growth opportunities.
• Collaborate with sales teams to understand advertiser needs and market preferences.
• Develop and execute go-to-market strategies for product feature launches.

Skills

Go-to-market strategy

Competitive analysis

Sales enablement

Researching consumer/product behavior

Verbal and written communication

Technical problem-solving

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Job description

Direct message the job poster from Russell Tobin

Russell Tobin & Associates is currently seeking a Product Marketing Manager IV to work for our client in the Technology industry. Apply now for consideration!

• Contract: W2, Contract
• Duration: 7 months (with potential for extension)
• Location: Remote (East Coast, Central, or West Coast Time Zones preferred)
• Pay Range: $110-120/Hour DOE

Brief Summary:

Our client is seeking a Product Marketing Manager IV with strong experience in go-to-market strategy, competitive analysis, and sales enablement. This individual will play a critical role in shaping marketing strategies, supporting feature launches, and driving advertiser research initiatives in a highly competitive landscape.

Responsibilities:

• Conduct in-depth competitive analysis of key industry players to identify growth opportunities.
• Collaborate with internal sales teams to research and understand advertiser needs and market preferences.
• Develop and execute go-to-market strategies for product feature launches, including crafting sales enablement materials and activation plans.
• Analyze market trends, design marketing campaigns, and oversee junior marketing staff.
• Support marketing operational objectives by contributing to strategic plans, preparing action plans, and implementing productivity and customer-service standards.

Requirements:

• 10+ years of experience in product marketing or related fields.
• Bachelor's degree in Marketing, Communications, Journalism, or related discipline.
• Strong background in researching consumer/product behavior, go-to-market strategies, and activation.
• Expertise in positioning and competitive analysis.
• Excellent verbal and written communication, organizational, and multi-tasking skills.
• Ability to work independently, manage time effectively, and navigate ambiguity.
• Strong technical problem-solving skills and ability to collaborate with product and engineering teams.

Russell Tobin / Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k) retirement savings plan, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with select vendors.

#LI-JJ2

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Product Management, and Project Management

• Industries

  Technology, Information and Media, Social Networking Platforms, and Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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