Lifecycle Marketing Manager

Color Health; United States; Remote; USD 115,000 - 140,000; Full time

Job summary

Join an innovative firm that is transforming cancer care through technology-driven solutions. As a Lifecycle Marketing Manager, you will lead impactful B2B2C marketing campaigns, utilizing your expertise in user engagement and analytics to enhance patient experiences. This role offers the chance to work collaboratively across teams, turning insights into effective communication strategies. With a competitive salary and comprehensive benefits, this opportunity allows you to make a meaningful difference in healthcare while advancing your career in a supportive environment.

Benefits

Comprehensive benefits (medical, dental, vision, life, disability)

401k match

Monthly stipend for phone and Wi-Fi

Ergonomic stipend

Generous vacation

Paid parental leave

Free cancer screening and prevention resources

Qualifications

• 3-5+ years in digital marketing with hands-on experience using Braze.
• Strong analytical skills and experience with reporting tools.

Responsibilities

• Own B2B2C digital marketing vertical and lead enrollment campaigns.
• Collaborate with teams to maximize participant engagement.

Skills

Digital Marketing

User Engagement

Lifecycle Marketing

Analytical Skills

Email Design

Project Management

Creative Writing

Healthcare Knowledge

Tools

Braze

Metabase

Google Suite

Job description

Color Health - Lifecycle Marketing Manager

Color Health is revolutionizing cancer care with the nation's first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. Our services include cancer genetics risk assessment, nutrition, mental health support, and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Our goal is to close critical cancer care gaps, improve outcomes, and guide patients with empathy through their healthcare journeys.

Join Color and do the most meaningful work of your career. If you're not 100% qualified but are up for the challenge, we want you to apply!

About the Role

The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to own our B2B2C digital marketing vertical. This strategic role requires expertise in user engagement and lifecycle marketing. You will lead planning, execution, and optimization of enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused.

You will collaborate with product and customer success teams to maximize enrollment and engagement of participants. You will analyze user behaviors, segment users based on effective nudge strategies, and execute campaigns that reflect these insights, enhancing our communication strategy with end-users.

Our Ideal Candidate Will Have:

• 3-5+ years in digital marketing, with hands-on experience using Braze
• Proficiency in email design and campaign setup in Braze
• Strong analytical skills and experience with reporting tools
• Experience with multichannel strategies to drive engagement (webinars, in-product outreach, text, email)
• Ability to collaborate cross-functionally for effective campaign execution
• User segmentation, personalization, and lifecycle marketing experience
• Creative mindset for turning ideas into campaigns
• Highly organized with the ability to manage multiple projects
• Exceptional writing and editing skills for concise, creative copy
• A passion for healthcare, technology, and positive impact is a plus

Nice to Have:

• Healthcare B2B2C marketing experience
• Experience with behavioral health and nudge theory
• Experience with in-product notifications
• Familiarity with Metabase, Google Suite

What We Offer:

• Competitive salary
• Comprehensive benefits (medical, dental, vision, life, disability)
• 401k match
• Monthly stipend for phone and Wi-Fi, ergonomic stipend
• Generous vacation, paid holidays, recharge days
• Paid parental leave for all parents
• Free cancer screening and prevention resources for employees and dependents

Base Salary Range: $115,000 - $140,000/year

The actual salary depends on experience, skills, location, and business needs. The range may change and the role may include bonuses, equity, and benefits.

#LI-REMOTE

Color is committed to equal opportunity employment and prohibits discrimination or harassment of any kind. We provide reasonable accommodations for qualified applicants with disabilities.