Lifecycle Marketing Manager

Pomelo Care; United States; Remote; USD 110,000 - 125,000; Full time

Job summary

Join a mission-driven startup dedicated to transforming care for moms and babies. In this role, you'll leverage your expertise in marketing technology to craft personalized campaigns that optimize patient engagement and retention. You'll work with a dynamic team to build innovative marketing strategies, utilizing your skills in lifecycle marketing, A/B testing, and data analysis. This is an exciting opportunity to make a profound impact on healthcare outcomes while growing in a fast-paced, supportive environment that values diverse perspectives and collaboration.

Benefits

Generous equity compensation

Unlimited vacation

Membership in the First Round Network

Qualifications

• 4+ years of experience in lifecycle, growth, CRM, or email marketing.
• Strong technical skills in campaign configuration, HTML, CSS, and liquid logic.

Responsibilities

• Own strategic marketing campaign launches and manage approvals.
• Build, test, and launch multi-channel automated campaigns.

Skills

Lifecycle Marketing

Email Marketing

CRM Strategies

A/B Testing

HTML/CSS

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Braze

Iterable

Adobe Journey Optimizer

Segment

Job description

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

Role Description

Your North Star: Leverage marketing technology tools to craft world-class, personalized campaigns to optimize our patient lifecycle goals from enrollment to engagement.

In this role, you will build, test, execute, and optimize end-to-end, multi-channel owned and paid marketing strategies to drive patient enrollment and retention. You will be responsible for defining segmentation strategies, building and optimizing personalized and real-time patient marketing journeys and campaigns.

We are seeking a highly motivated individual with a strong technical marketing background and a passion for innovative problem-solving. The ideal candidate will have extensive experience in email, push, in-app, and SMS channel best practices, as well as expertise in martech tool optimization and building advanced personalization at scale.

Responsibilities:

• Own strategic marketing campaign launches including creating marketing materials and managing the approvals process with internal and external stakeholders.
• Architect, build, test, and launch end-to-end, multi-channel automated campaigns (e.g., email, push, direct mail, SMS, social or paid media) bringing to life complex personalization, at-scale.
• Define, scope, and prioritize A/B and multivariate tests to optimize content and channel performance to improve conversion and retention in partnership with Data Science, Product, and Marketing stakeholders.
• Bring new marketing channels and technology to Pomelo by collaborating in strategic use-case planning, advocating for both technical and creative requirements, tool configuration, and migrating campaigns and assets
• Develop reports and dashboards in collaboration with the Data Science team and report out on insights on campaign performance to identify opportunities to increase enrollment rate, decrease time to conversion, and improve retention.
• Work closely with Marketing, Customer Success, Outreach, and Clinical teams to ensure that marketing campaigns and strategies are adjusted to meet client needs and contractual requirements, while also aligning with Pomelo's care delivery capabilities.
• Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws.

Who you are:

• An ESP expert: you have 4+ years of proven experience in lifecycle, growth, CRM, or email marketing – and technical complexity in campaign configuration, html, css, and liquid logic call your name.
• Deeply martech-saavy: you understand end-to-end how martech works: from the critical connections of real-time CDP data pipelines, to building the complexities of connected and dynamic content in automated campaigns to achieve personalization, all the way to channel limitations and delivery best practices.
• User experience obsessed: you understand that the best marketing comes from an understanding of user needs and fulfilling those.
• Passionate about insights: you care about moving the needle and use analytical skills, a sharp attention to detail, and experience running A/B tests to drive performance
• Comfortable with ambiguity: you thrive in fast paced environments with large amounts of trust and autonomy to own your work.

Bonus points if you have any of the following:

• You have experience at a high-growth digital startups or consulting agencies
• You’ve worked in B2B2C or B2C marketing
• You have certifications and/or deep experience in ESP platforms such as Braze, Iterable or Adobe Journey Optimizer
• You have experience in martech tool migration and implementation
• You’ve completed Reforge or other applicable courses on growth marketing, engagement marketing, or lifecycle marketing
• You thrive in remote-first team settings

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $110,000-125,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

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